Fanttik 패키징 by Shenzhen Lightcone Design Co., Ltd.

Fanttik 패키징 by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2026

Fanttik 패키징

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

20,651
Verified Award Winner
Verify Award Status for #179049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanttik 패키징

Fanttik은 일련의 소비자 가전제품 및 아웃도어 공구를 위한 패키지 디자인이다. 패키지는 미니멀한 형태와 정연한 레이아웃을 사용하며, 브랜드명을 시각적 중심에 배치했다. 제품 모델명과 기능 표시는 브랜드명 위쪽에, 브랜드 슬로건은 아래쪽에 배치하여 명확한 정보 위계를 구축했다. 무광 블랙 카드지에 금박 스탬핑과 유광 코팅을 결합하여 절제된 질감의 대비를 이루었다. 실용적인 공구에 차분하고 전문적인 이미지를 부여하고 브랜드 인지도를 뒷받침하려는 의도를 담았다.

The Recognition

About the A' Design Award 은상

Fanttik 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Fanttik 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Fanttik 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
Dimensions & Packaging: product dimensions, 360 mm x 200 mm x 200 mm
Tags: Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
Production Technology: The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
Design Challenge: A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness.
Research: Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
Inspiration: The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
Project Duration: The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
Operation Flow: The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
Team Members: Haoyun Yang, Qi Chen