디자이너 Paul Robb의 작품 Lubea Serif 타입 스페시먼 전시은(는) 매우 권위 있는 2026 A' Design Award 동상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

동그래픽· 2026

Lubea Serif 타입 스페시먼 전시

디자이너: Paul Robb

클라이언트: S6 Foundry

그래픽 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Lubea Serif 타입 스페시먼 전시 소개

Lubea Serif 스페시먼 전시는 타입 스페시먼을 공간적이며 편집적인 경험으로 제시하는 타이포그래피 설치 작업이다. 연속된 인쇄 표면이 미니멀한 목재 구조물을 따라 흐르며 스케일과 리듬, 곡률을 강조한다. 이 전시는 Lubea Serif 서체가 지닌 정제된 획 대비, 표현력 있는 이탤릭, 폭넓은 웨이트 범위, 그리고 고급 오픈타입 기능을 보여준다. 관람객은 공간을 이동하며 펼쳐지는 인쇄 표면을 따라 타이포그래피를 읽어 나간다. 전시는 활자를 몰입형 시각 커뮤니케이션의 한 형태로 제시한다.

수상 인정

A' Design Award 동상 소개

Lubea Serif 타입 스페시먼 전시, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Lubea Serif 타입 스페시먼 전시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Lubea Serif 타입 스페시먼 전시, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Lubea Serif Specimen Exhibition is a typographic installation that translates a type specimen into a spatial, editorial experience. A continuous printed surface flows through a minimal wooden structure, emphasizing scale, rhythm, and curvature. The design showcases Lubea Serif’s refined contrast, expressive italics, wide weight range, and advanced OpenType features. By merging typography, object, and space, the exhibition elevates type from static display to immersive design communication.
치수 및 패키징: Lubea Serif is a digital type family composed of 9 upright weights and 9 true italics, plus a variable font version. The typeface supports over 200 Latin-based languages and includes extensive OpenType features such as ligatures, small caps, stylistic alternates, and proportional figures. It is optimized for print and screen use, supplied in OTF and variable font formats, and compliant with ISO/Unicode standards.
태그: Typography, serif typeface, editorial design, visual identity, cultural communication, book design, exhibition design, readability, elegance, contemporary classics, expressive typography, design research, immersive typography, graphic design, typographic systems
생산 기술: Lubea Serif developed using Glyphs through an extensive digital type design workflow. The production process included precision vector drawing, optical size calibration, master interpolation, and systematic weight expansion across nine weights and corresponding italics. Advanced OpenType features, small caps, ligatures, and multilingual support were engineered through custom feature coding and iterative testing, ensuring typographic consistency, performance, and high-quality output across print and digital environments.
디자인 과제: The primary challenge was balancing historical serif conventions with contemporary visual demands. Internally, the project required respecting typographic heritage while avoiding nostalgia. Externally, it demanded technical precision across multiple weights, italics, and languages within modern digital constraints. Achieving consistency, optical balance, and expressive character across diverse uses required extensive testing, refinement, and reconciliation between tradition, technology, and current design expectations.
연구: Type of Research: practice-based typographic research. Research Objectives: to design a contemporary serif balancing elegance, readability, and versatility. Methodology: historical analysis combined with iterative digital drawing and testing. Data Collection and Tools Used: visual references, proofing texts, and Glyphs software. Participants or Experiments: designer-led testing across print and screen. Results: a flexible multi-weight serif family. Insights and Impacts: improved editorial clarity and expressive branding, supporting cultural, educational, and commercial design applications.
영감: The design of Lubea Serif is inspired by the dialogue between classical book typography and contemporary visual culture. Its forms are informed by historical serif construction, refined through extensive typographic research, optical correction, and modern digital drawing techniques. The project seeks to balance elegance and functionality, creating a versatile typeface that conveys authority, warmth, and clarity across editorial, branding, and cultural applications.
프로젝트 기간: The Lubea Serif typeface project commenced in January 2025 and concluded with its public presentation in December 2025. The typeface was exhibited for the first time as part of the Lubea Serif Specimen Exhibition in Perugia, marking the official launch of the project and its transition from research and development to public and professional dissemination.
운영 흐름: Lubea Serif is activated through use: designers apply it to text, and the type adapts naturally to different scales, contexts, and tones. In the exhibition, visitors interact by moving through the space, reading continuously as the typography unfolds. The design performs better by guiding the eye smoothly, maintaining clarity and elegance from large display settings to extended reading, creating an intuitive and engaging visual flow.
팀원: Paul Henry Robb & Moira Baroloni
이미지 출처: Paul Henry Robb & Moira Bartoloni