The Seven Moons 선물 상자 패키지 by Hangzhou Furrytail Technology Co., Ltd

The Seven Moons 선물 상자 패키지 by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2026

The Seven Moons 선물 상자 패키지

by Hangzhou Furrytail Technology Co., Ltd

Client: Hangzhou Furrytail Technology Co., Ltd

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #180234

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Seven Moons 선물 상자 패키지

세븐 문즈(The Seven Moons)는 일곱 가지 맛으로 구성된 반려동물 사료 버라이어티 팩을 위한 선물 상자 패키지입니다. 원형은 핵심 시각 요소로서, 둥근 캔과 녹아내리는 달 일러스트레이션, 달빛 밤을 담은 컬러 팔레트에서 반복적으로 드러납니다. 외함과 벨리 밴드는 재활용 가능한 종이로 제작되었으며, 빛 반사를 부드럽게 완화하는 무광 필름으로 마감했습니다. 내부에는 식품용 알루미늄 캔 일곱 개가 고정되어 있고, 각 캔에는 4색 오프셋 인쇄로 사실적인 맛 일러스트레이션이 인쇄되어 있습니다. 탈착이 가능한 벨리 밴드에는 달 모양의 인서트 카드가 끼워져 있어, 명절의 기념품으로 소장할 수 있습니다.

The Recognition

About the A' Design Award 동상

The Seven Moons 선물 상자 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. The Seven Moons 선물 상자 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. The Seven Moons 선물 상자 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tags: Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Production Technology: The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Design Challenge: The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Research: In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Inspiration: Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
Project Duration: The project started in April 2025. The product was launched in September 2025.
Operation Flow: The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Team Members: Shuning Lian
Shengdian Zhou