Adagio Bean to Bar 브랜드 아이덴티티 by Seraphina Sol

Adagio Bean to Bar 브랜드 아이덴티티 by Seraphina Sol is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2026

Adagio Bean to Bar 브랜드 아이덴티티

by Seraphina Sol

Client: Adagio

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Adagio Bean to Bar 브랜드 아이덴티티

Adagio는 지속 가능한 재배와 원재료의 산지를 중심으로 구축된 럭셔리 빈투바(bean to bar) 초콜릿 브랜드 아이덴티티입니다. 손으로 그린 식물 일러스트와 숫자 타임라인은 카카오, 민트, 시트러스가 시간에 따라 어떻게 성장하는지를 보여주며, 비주얼 시스템을 농법과 계절 주기에 대한 안내서로 전환합니다. 금박 디테일과 정제된 타이포그래피는 장인 정신과 품질을 전달하고, 모듈식 3박스 포맷은 풍미와 브랜드 경험, 그리고 각 수확 뒤에 자리한 토양을 연결하는 일관된 아이덴티티를 만들어냅니다.

The Recognition

About the A' Design Award 동상

Adagio Bean to Bar 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Adagio Bean to Bar 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Adagio Bean to Bar 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hand-drawn illustrations and numerical timestamps record the years and elements of nature behind each bean-to-bar chocolate, honoring the time embedded in every ingredient. The warmth of the sun, the steady rhythm of cultivation, and the patience required for growth shape both the visual and conceptual direction of the identity. Across the series, three distinct designs align and stack to form a subtle piano motif, with the box spines creating a sequence of keys. Rendered in earth tones that celebrate the forest of harvest, the system connects chocolate quality to a slow pace of craft and a thriving, sustainable landscape.
Dimensions & Packaging: The packaging includes three bean to bar chocolate boxes, each measuring 16.3 x 8.4 x 1.1 cm. These chocolates are sized to fit standard mailboxes, to support eco conscious shipping. Printed on high quality coated paper, the labels feature gold foil stamping to highlight the brand and provide a premium tactile contrast.
Tags: Branding, Visual Identity, Graphic Design, Illustration, Botanical, Botany, Chocolate, Packaging
Production Technology: The design is centered on digitized hand drawn illustrations rendered to map the slow timeline of nature. These intricate drawings and numerical timestamps are printed on high quality coated paper for a smooth premium feel. To elevate the tactile experience gold foil accents are applied to key biological milestones catching the light and highlighting the value of the harvest. Each box is meticulously die cut so that when stacked the spines align perfectly to reveal the piano motif.
Design Challenge: The creative challenge focused on translating the values of sustainability, slow cultivation, and ecological stewardship into a cohesive brand identity. Research explored natural growth cycles, botanical elements, and the environmental context of each ingredient. The solution uses a modular three-box system. Just three designs can be rearranged into any configuration. This avoids repeated redesigns while communicating time, craft, and connection to the land.
Research: The research focused on boutique hospitality and immersive spaces, where color, form, and material shape mood and meaning. The palette mirrors the sky through the day including soft morning blues, vibrant oranges, muted evening grays, and deep purple twilight, while golden tones recall sunlit landscapes. Hand-drawn botanical illustrations celebrate the growth cycles of cacao, mint, and citrus, connecting each ingredient to its environment. The final design evokes the deliberate rhythm of cultivation, the richness of the landscape, and a tactile, immersive connection between guest and chocolate.
Inspiration: Adagio, the musical tempo of unhurried movement, inspires this bean to bar chocolate identity. Guided by grace and deliberate pause, the design captures the gold of the sunlight that gives life to botanicals, with flavours shaped by slow cultivation over speed. Hand drawn illustrations trace each bar's journey, two years to strengthen mint roots, five for cacao to mature, and eight pollinator species in a citrus grove, honouring patience and connection to the land.
Project Duration: The Adagio project was developed in New York, USA, from October 2025 to January 2026. Over four months, it progressed through research and hand-drawn illustration refinement, shaping the visual identity of the artisanal brand.
Operation Flow: The Adagio series features a modular three-box architecture that transforms chocolate packaging into a visual piano. Utilizing the side profiles of just three unique prints, the bars act as ivory and black keys that can be rearranged to form any scale, from a single chord to a full 88-key grand piano. Gold-leaf details and serif typography mark the biological milestones of each ingredient. This scalable, sustainable system emphasizes ecological provenance and intentionality, removing the need for multiple iterations.
Team Members: Art Director: Seraphina Sol
Image Credits: Image #1: Seraphina Sol, 2026.
Image #2: Seraphina Sol, 2026.
Image #3: Seraphina Sol, 2026.
Image #4: Seraphina Sol, 2026.
Image #5: Seraphina Sol, 2026.