Echo Oriental 주요 기능: 쇼룸 by Xiyao Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2026

Echo Oriental 주요 기능: 쇼룸

by Xiyao Wang

Client: Extended Play Lab

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Echo Oriental 주요 기능: 쇼룸

북 텍스트: 에코 오리엔탈은 전통 중국 우주론을 현대적 건축의 시각으로 재해석합니다. 프로젝트의 중심에는 층고가 두 배인 중앙 모래상자 구역이 자리하며, 이는 사각형 평면 위의 하늘을 상징하는 천상의 스트레치 천장 아래에 배치되어 있습니다. 나뭇잎 문양이 새겨진 상징적인 황금빛 볼트 천장은 촉각적 풍부함을 더하고, 녹색 대리석과 따뜻한 목재의 색채 팔레트는 감각적 대화를 이끌어냅니다. 공간의 연출은 압축과 해방을 활용하여 방문객을 문턱을 넘나드는 점진적인 의식으로 안내합니다.

The Recognition

About the A' Design Award 은상

Echo Oriental 주요 기능: 쇼룸, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Echo Oriental 주요 기능: 쇼룸, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Echo Oriental 주요 기능: 쇼룸, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.
Dimensions & Packaging: 400 square meters area. Single floor.
Tags: Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.
Production Technology: Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop
Design Challenge: The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.
Research: This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.
Inspiration: The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.
Project Duration: Project finished in February 2026, and is located in Longgang, Wenzhou, China
Operation Flow: The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.
Team Members: Xiyao Wang
Image Credits: All Renderings by Xiyao Wang