디자이너 Tomohiro Kaji의 작품 Kadowakamatsu 기업 웹사이트은(는) 매우 권위 있는 2026 A' Design Award 은상의 웹사이트 및 웹 디자인 부문에서 탁월한 수상작입니다.

은웹· 2026

Kadowakamatsu 기업 웹사이트

디자이너: Tomohiro Kaji

클라이언트: Kadowakamatsu Inc

웹 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Kadowakamatsu 기업 웹사이트 소개

카도와카마쓰 기업 웹사이트는 부동산을 문화적 인프라로 자리매김하며 부동산 커뮤니케이션을 재정의합니다. 지역적 맥락, 맞춤형 타이포그래피, 절제된 그리드 시스템을 통합하여 기업 웹사이트를 서사적 플랫폼으로 탈바꿈시킵니다. 공간적이고 편집적인 사용자 경험을 통해 가격 모델을 넘어선 도시적 가치를 표현하며, 다방향 내비게이션과 텍스트·이미지·프로젝트와의 다층적 상호작용을 가능하게 함으로써 도시적 가치에 대한 인식을 새롭게 재구성합니다.

수상 인정

A' Design Award 은상 소개

Kadowakamatsu 기업 웹사이트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Kadowakamatsu 기업 웹사이트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Kadowakamatsu 기업 웹사이트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
치수 및 패키징: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
태그: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
생산 기술: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
디자인 과제: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
연구: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
영감: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
프로젝트 기간: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
운영 흐름: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
팀원: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
이미지 출처: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama