Innovate Depict Inspire 색연필 패키지 by Zhu Jinliang, Han Lu and Lin Huangshan

Innovate Depict Inspire 색연필 패키지 by Zhu Jinliang, Han Lu and Lin Huangshan is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2026

Innovate Depict Inspire 색연필 패키지

by Zhu Jinliang, Han Lu and Lin Huangshan

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Innovate Depict Inspire 색연필 패키지

Innovate Depict Inspire는 색연필을 위한 패키지 디자인이다. 계단식 받침대에는 색연필을 가지런히 정렬하고 쉽게 꺼낼 수 있도록 하는 견고한 홈이 마련되어 있다. 뚜껑 안쪽의 완충 폼은 연필심을 보호한다. 뚜껑에 있는 홈은 휴대폰 거치대로 활용하거나 사용 중인 연필을 잠시 올려두는 자리로 쓸 수 있다. 뒷면에는 연필깎이가 배치되어 있으며, 수평 잠금 홈이 뚜껑을 받침대에 단단히 고정한다. 그래픽은 24절기를 표현한 징더전 도자기의 꽃 문양을 추상적인 기하학 형태 및 부드러운 색상 팔레트와 조화롭게 결합하였다.

The Recognition

About the A' Design Award 동상

Innovate Depict Inspire 색연필 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Innovate Depict Inspire 색연필 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Innovate Depict Inspire 색연필 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The human centered colored pencil packaging features a tiered structure, secure slots, and cushioning foam, ensuring pencils are neatly arranged and their tips are protected from damage. The lid with indentations can serve as a phone stand or a pen holder, and a sharpener is included on the back, meeting various needs during the drawing process. The appearance, inspired by the 24 solar terms, blends porcelain painting patterns and abstract geometric figures for a simple yet elegant style.
Dimensions & Packaging: product dimensions, 80 mm x 70 mm x 172 mm
Tags: Colored Pencil Packaging, Multifunctional Integration, Tiered Structure, 24 Solar Terms, Abstract Art
Production Technology: The packaging combines premium white cardstock and art paper, with its surface featuring a matte lamination with a delicate touch to enhance both visual appeal and durability. The internal support structure is made of eco friendly corrugated cardboard, lightweight yet compression resistant. The four color high fidelity printing process, overlaid with spot colors and spot UV, faithfully reproduces subtle gradients and intricate pattern layers.
Design Challenge: The challenge was blending traditional patterns and abstract geometry for harmony of classicism and modernity. The packaging, through systematic visual organization and careful compositional refinement, pairs elegant classical colors with thoughtful negative space to showcase Eastern charm and evoke deep resonance. Meanwhile, geometric elements such as circles, squares, and triangles, coupled with a series of abstract geometric IP characters, add a modern, simple, yet approachable touch.
Research: With the expanding community of drawing enthusiasts, creative tools must balance practicality and aesthetic value. The packaging optimizes its structure and appearance, becoming an ideal desktop companion. Its tiered structure, secure slots, and protective foam ensure organized storage and easy access. Multifunctional indentations meet various drawing needs. The integration of the 24 solar terms, Jingdezhen porcelain painting patterns, and abstract art exudes Eastern charm and modern simplicity.
Inspiration: The packaging, inspired by the 24 solar terms, pairs each solar term with a corresponding seasonal flower. It incorporates traditional flower patterns from Jingdezhen porcelain to create exquisite, elegant floral motifs, each boasting a dedicated soft color palette. Also introducing modern abstract art, it deconstructs and reconstructs geometric elements such as circles and squares, resulting in an artistic expression that embodies the essence of Eastern aesthetics and modern visual warmth.
Project Duration: The project started in Jiangxi in December 2025 and finished in February 2026.
Operation Flow: The packaging consists of a tiered base and a lid. The base with secure slots keeps pencils neat and stable for easy access and storage. The lid contains soft foam to protect pencil tips, while its indentations serve as a phone stand or temporary resting places for pencils in use, avoiding repeated insertion and removal. A sharpener on the back allows quick pencil sharpening. The lid also boasts horizontal locking slots that fit snugly with the base, preventing accidental opening.
Team Members: Zhu Jinliang, Han Lu, Lin Huangshan