Xiushan Lantern 브랜딩, 일러스트레이션 by Xuanli Pan

Xiushan Lantern 브랜딩, 일러스트레이션 by Xuanli Pan is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2026

Xiushan Lantern 브랜딩, 일러스트레이션

by Xuanli Pan

Client: Northeastern University of China

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Xiushan Lantern 브랜딩, 일러스트레이션

슈산 등불(Xiushan Lantern)은 중국 충칭 남동부의 국가급 무형문화유산인 슈산 화등춤(秀山花燈)을 모티프로 한 브랜딩 및 일러스트레이션 프로젝트이다. 이 디자인은 등(燈)의 형태, 민속 문양, 전통 색채, 춤 동작을 추출한 뒤 이를 간결한 현대적 시각 언어로 재해석하여 전달한다. 일러스트레이션은 벡터 소프트웨어로 제작되었으며, 재활용 가능한 종이에 인쇄한 세뱃돈 봉투와 아크릴로 제작한 다양한 소품 등 문화 상품에 적용되었다. 이 프로젝트는 화등 문화를 일상 속으로 끌어들여 그 지속적인 전승을 뒷받침하는 것을 목표로 한다.

The Recognition

About the A' Design Award 동상

Xiushan Lantern 브랜딩, 일러스트레이션, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Xiushan Lantern 브랜딩, 일러스트레이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Xiushan Lantern 브랜딩, 일러스트레이션, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB
Tags: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Production Technology: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Design Challenge: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Research: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspiration: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Project Duration: Launched in Chongqing, China in 2025.
Operation Flow: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Team Members: Pan Xuanli
Image Credits: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.