Yin Yi Hu 브랜드 아이덴티티 by Xi'an Academy of Fine Arts

Yin Yi Hu 브랜드 아이덴티티 by Xi'an Academy of Fine Arts is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2026

Yin Yi Hu 브랜드 아이덴티티

by Xi'an Academy of Fine Arts

Client: Xi'an Academy of Fine Arts

A' Design Award 철상 Winner in 그래픽 Category

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The Design

About Yin Yi Hu 브랜드 아이덴티티

Yin Yi Hu는 현대적인 진(gin)을 위해 개발된 브랜드 아이덴티티 및 패키지 디자인이다. 이 디자인은 이촨(Yichuan) 전지공예라는 민속 예술을 기하학적 시각 체계로 재해석하여 로고와 라벨, 패키지 전반에 적용하였다. 모티프는 파라메트릭 그리드를 기반으로 구성되어, 병을 수직으로 세웠을 때 하나의 완결된 심벌로 정렬된다. 병의 용량은 500ml이며, 투명도가 높은 플린트 유리로 제작되었다. 라벨은 오프셋 인쇄 후 무광 라미네이팅과 부분 바니시 처리를 적용하였다. 황허의 문화유산과 현대 디자인을 잇는 것이 이 작업의 의도이다.

The Recognition

About the A' Design Award 철상

Yin Yi Hu 브랜드 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Yin Yi Hu 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Yin Yi Hu 브랜드 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yinyi Hu is a contemporary brand rooted in the cultural heritage of the Yellow River. It transforms the traditional art of Yichuan paper cutting into a refined geometric visual system expressed through its logo, packaging, and brand environment. Unlike conventional gin brands, it integrates regional storytelling with modern aesthetics. Its strength lies in turning intangible cultural heritage into a distinctive, premium identity that unites craftsmanship, culture, and contemporary design.
Dimensions & Packaging: Bottle capacity 500 ml. Bottle dimensions 75 mm x 75 mm x 230 mm. Glass thickness 3.5 mm, high clarity flint glass. Aluminum screw cap 30 mm diameter with tamper evident seal. Label 210 mm x 90 mm, 120 gsm coated art paper with matte lamination and selective UV. Secondary carton 160 mm x 80 mm x 260 mm, 350 gsm FSC certified board. Transport carton 400 mm x 330 mm x 280 mm, double wall corrugated board.
Tags: Yellow River Culture, Contemporary Gin, Cultural Branding, Packaging Design, Yichuan Paper Cutting, Geometric Visual System, Premium Spirits, Heritage Innovation
Production Technology: The visual system was developed through parametric grid construction and modular geometric reduction derived from Yichuan paper cutting motifs. Vector based refinement ensured scalability across formats. Packaging utilizes CMYK plus spot color offset printing with high density inks, combined with matte lamination and selective UV varnish to enhance contrast. Structural packaging prototypes were tested using digital mockups and 3D render validation prior to mass production.
Design Challenge: The primary challenge was translating profound Yellow River cultural symbolism into a contemporary gin brand without falling into superficial decoration. Historically and socially, the risk lay in misinterpreting intangible heritage or reducing it to visual ornament. Externally, constraints included alcohol packaging regulations, production tolerances, material limits, and cost control. Balancing cultural authenticity, premium positioning, structural feasibility, and scalable manufacturing required continuous refinement and cross disciplinary coordination.
Research: Cultural and design driven applied research. Research Objectives: To translate Yellow River heritage into a contemporary gin identity. Methodology: Visual analysis and iterative prototyping. Data Collection and Research Tools Used: Field studies, archival review, sketches and digital modeling. Participants or Experiments: Designers and local cultural references. Results: A coherent visual and structural system. Insights and Impacts: Heritage can drive premium branding. Effect: Strengthened cultural value in business and design practice.
Inspiration: The project was inspired by the cultural heritage of the Yellow River, particularly the folk art of Yichuan paper cutting. I aimed to transform traditional cultural symbols into a contemporary beverage brand that integrates taste and visual experience. My motive was to create a cultural carrier that connects tourism with local identity, allowing consumers to experience regional culture through modern design and packaging.
Project Duration: The project commenced in March 2025 in Xi'an, China, and was completed in January 2026 in Xi'an. All phases, including cultural research on Yellow River heritage, concept development, visual system construction, packaging engineering, prototyping, and production supervision, were carried out locally. The final outcome was prepared for professional presentation and industry exhibition in 2026.
Operation Flow: The Design is designed for an intuitive and engaging experience. The bottle opens with a smooth twist cap and a controlled pour neck to ensure precise serving. The visual system guides interaction, as the geometric motifs align when the bottle is held upright, creating a complete cultural symbol. The structured gift box unfolds in layers, revealing the bottle gradually, enhancing anticipation. This layered interaction elevates ritual, strengthens brand memory, and creates a refined tasting experience.
Patents: Copyrights belong to Lan Ma

Trademark (2026) Xi'an Academy of Fine Arts.

Patent Pending. Patent Holder: Xi'an Academy of Fine Arts. 2026. China.
Team Members: Lan Ma, Guangyi Tang, Yinghua Wang, Lianfa Xu, Wanhui Huang, Jinyuan Zhang, Xinyan Shen, Wenjie Zhong and Aiwen Shen
Image Credits: Image #1: Designers Ma Lan and Jinyuan Zhang (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.

Image #2: Designers Wang Yinghua and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.

Image #3: Designers Xu Lianfa, Xinyan Shen and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.

Image #4: Designers Ma Lan, Wang Yinghua, Wenjie Zhong, Aiwen Shen and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.

Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.