Twiggle 주요 기능: 허브차 패키징 by Dheeraj Bangur

Twiggle 주요 기능: 허브차 패키징 by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2026

Twiggle 주요 기능: 허브차 패키징

by Dheeraj Bangur

Client: Brandsthan

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About Twiggle 주요 기능: 허브차 패키징

책 본문: Twiggle Tea 패키징은 히비스커스, 캐모마일, 레몬그라스, 페퍼민트 네 가지 허브 인퓨전을 위해 디자인된 일관된 시각 시스템입니다. 각 제품은 전용 색상 팔레트와 정교한 식물 일러스트레이션을 통해 구별되어 명확한 제품 식별이 가능합니다. 굵은 타이포그래피는 가독성을 높이고, 체계적인 레이아웃은 정보를 효율적으로 정리합니다. 균형 잡힌 구성은 강력한 진열 존재감과 제품군 전반의 시각적 연속성을 만들어내며, 인지도와 차별성을 강화하는 생동감 있으면서도 정돈된 패키징 솔루션을 완성합니다.

The Recognition

About the A' Design Award 철상

Twiggle 주요 기능: 허브차 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Twiggle 주요 기능: 허브차 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Twiggle 주요 기능: 허브차 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Dimensions & Packaging: Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Tags: Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Production Technology: Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Design Challenge: The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Research: Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiration: The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Project Duration: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Operation Flow: Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.