Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티 by Acorde & Co.

Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티 by Acorde & Co. is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 문화유산 및 문화 산업 디자인 Competition Category.

동문화유산· 2026

Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티

by Acorde & Co.

Client: Acorde & Co.

A' Design Award 동상 Winner in 문화유산 Category

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Colors

The Design

About Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티

'부에노스아이레스 그림자 예찬(Elogio de la Sombra de Buenos Aires)'은 보르헤스 문화센터를 위해 제작된 장소 특정적 전시이자 비주얼 아이덴티티이다. 이 전시는 호르헤 루이스 보르헤스의 시에서 영감을 받아 부에노스아이레스 도심의 일상을 담은 열두 개의 미니어처 장면을 선보인다. 종이 컷아웃은 미세 타공된 원통형 캡슐 내부에 배치되어 조명을 받으며 그림자를 투사한다. 설치물은 다섯 개의 쇼윈도를 차지한다. 기관 아카이브에서 발췌한 캘리그래피 기호를 디지털화하여 제목, 라벨 및 인쇄물에 활용하였다. 쇼윈도에 표시된 코드를 통해 인터랙티브 마이크로사이트에 접속할 수 있다.

The Recognition

About the A' Design Award 동상

Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Elogio de la Sombra de Buenos Aires 전시 디자인, 비주얼 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Dimensions & Packaging: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Tags: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Production Technology: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Design Challenge: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Research: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Inspiration: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Project Duration: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Operation Flow: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patents: Copyrights belong to Acorde & Co., 2026
Team Members: Acorde & Co.
Image Credits: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.