Jojo 인공지능 반려 장난감 by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 완구, 게임 및 취미 제품 디자인 Competition Category.

은완구· 2026

Jojo 인공지능 반려 장난감

by Jingdong Own - Brand Design Team

A' Design Award 은상 Winner in 완구 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo 인공지능 반려 장난감

조조(Jojo)는 어린이를 위한 인공지능 반려 장난감이다. 부드러운 몸체는 재활용 플러시 소재로 제작되었다. 음성 시스템은 여러 언어로 대화를 지원한다. 메모리 기능을 통해 조조는 시간이 지남에 따라 고유한 성격을 형성해 나간다. 소형 디스플레이는 애니메이션으로 표현되는 눈을 통해 감정 상태를 보여준다. 전자 부품을 둘러싼 실리콘 층은 장난감을 부드러운 촉감으로 유지하며, 이 층에 마련된 개구부는 마이크와 스피커가 선명하게 작동하도록 한다. 조조는 10.5 x 9.5 x 10.5센티미터 크기에 무게는 159그램이며, 웨어러블 액세서리로 착용해 휴대할 수 있다.

The Recognition

About the A' Design Award 은상

Jojo 인공지능 반려 장난감, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Jojo 인공지능 반려 장난감, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Jojo 인공지능 반려 장난감, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team