Hsinchu Scroll 인터랙티브 설치 by Shyang Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 설치 디자인 Competition Category.

동설치· 2026

Hsinchu Scroll 인터랙티브 설치

by Shyang Wang

Client: Cultural Affairs Bureau of Hsinchu City

A' Design Award 동상 Winner in 설치 Category

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The Design

About Hsinchu Scroll 인터랙티브 설치

신주 두루마리(Hsinchu Scroll)는 대만 신주시에서 열린 전시를 위해 제작된 인터랙티브 설치 작품이다. 이 디자인은 중국 전통의 두루마리 그림(수권)을 두 개의 전시실을 가로지르는 공간적 여정으로 재해석했으며, 각 전시실은 약 30×15미터 규모에 천장 높이는 5미터에 이른다. 적외선 깊이 센서가 관람객의 움직임을 추적해 실시간 서예와 흐르는 물 효과를 구현한다. 경량 모듈형 스크린 구조와 고휘도 프로젝션 패브릭이 대형 디지털 영상 투사를 뒷받침한다. 마지막 구역에서 관람객은 디지털 서예 흔적을 남기며 끊임없이 진화하는 전시의 일부가 된다.

The Recognition

About the A' Design Award 동상

Hsinchu Scroll 인터랙티브 설치, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hsinchu Scroll 인터랙티브 설치, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hsinchu Scroll 인터랙티브 설치, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project establishes a new exhibition paradigm by transforming the traditional Chinese handscroll into a real-time, co-authored urban simulation system.
Dimensions & Packaging: The exhibition spans two primary galleries, each measuring approximately 30 Meter x 15 Meter with a ceiling height of 5 Meter, providing a combined immersive volume designed for large-scale digital projections.
Tags: Digital scroll, Interaction Art, Techno-art, Hsinchu City, Chinese Art Exhibition, Media Art
Production Technology: To bridge traditional culture with technology, the project employs Infrared depth sensors and tracking to capture visitor movements, triggering real-time interactive calligraphy and "flowing water" effects. The physical installation uses lightweight, modular screen structures and high-gain projection fabric to ensure visual clarity while maintaining a flexible, eco-friendly exhibition layout.
Design Challenge: Technical Scarcity in Traditional Ink Wash Representation: While digital tools abound for Western art, sophisticated frameworks for translating the atmospheric, rhythmic brushwork of traditional Chinese landscape painting into dynamic digital media remain scarce. The team conducted extensive research to develop shaders and fluid dynamics that honor the "spirit resonance" of classical ink, ensuring the digital output felt organic rather than synthetic. Computational Innovation in Urban Mapping: A significant innovation involved the computational synthesis of Hsinchu’s modern cityscapes with the compositional logic of the legendary Along the River During the Qingming Festival. This required massive real-time data processing and custom algorithms to weave contemporary urban memory into a seamless, unfolding digital scroll—transforming a static masterpiece into a living, generative metropolitan narrative. Cross-Institutional Strategic Collaboration: Bridging the operational cultures of a municipal city museum and a world-renowned institution like the National Palace Museum presented a complex logistical and creative challenge. The design had to satisfy high-level academic curation standards while remaining accessible and engaging for a local civic audience, ultimately establishing a new collaborative model for global-local cultural exchange.
Research: This challenge is critical as it addresses the broader issue of how non-Western aesthetic systems can survive and evolve within algorithm-driven digital environments.This research addresses the "Digital-Cultural Gap" by developing custom shaders that replicate the "Spirit Resonance" (Qi Yun) of classical ink wash painting. By integrating IR depth sensors and FFT acoustic analysis, the project creates a "living" environment where human movement and ambient sound directly influence generative visual output. The breakthrough lies in "Computational Urban Mapping"—synthesizing Hsinchu's high-tech architecture with the compositional logic of legendary masterpieces.
Inspiration: Inspired by the traditional Chinese handscroll, this project reimagines the exhibition as an unfolding spatial experience rather than a static display. It transforms cultural memory into a continuous narrative journey, drawing from literati garden traditions of the Tang and Song eras and historic Hsinchu landmarks. By merging classical aesthetics with contemporary urban identity, the design bridges heritage and technology, creating an immersive and evolving cultural landscape.
Project Duration: This exhibition started on February 3 to May 10, 2026 in Hsinchu City Art Museum in Hsinchu City, Taiwan.
Operation Flow: The exhibition is structured as a progressive spatial journey through two expansive galleries about 3000 sq. Ft each. Upon entry, visitors follow a curated "scroll-like" flow, transitioning from historical garden aesthetics to a futuristic digital landscape. Interaction is multifaceted: infrared sensors and motion tracking trigger dynamic visual changes on the walls, simulating the "Meandering Water" banquet. In the dedicated tea and music zones, physical rituals are augmented by generative digital media, where the rhythm of the music and the steam from the tea influence the ambient digital projections. The flow concludes in an interactive co-creation zone, where visitors can leave digital calligraphic marks, effectively becoming part of the living exhibition.
Team Members: National Palace Museum:
Zong-Huang Xiao
Jun-Ke Xie
Shao-Qun Wu
Zhi-Yan Lin
Run-Ya You
Wen-Jia Hong
Cultural Affairs Bureau of Hsinchu City:
Shyang-Yuh Wang
Shu-Fei Chen
Yi-Rong Lai
Kuan-Chieh Huang
Yong-Jian Xu
AMUS ART TECH Co., Ltd.
Yung-Ta Chen
Ming-Lung Lee
Yu-Tung Kung
Chia-Yi Lin
Chun-Yen Chen
Ya-Chuan Chen
Yu-Hao Chang
SelfThink Creative Co., Ltd.
GONWEN DESIGN
Image Credits: Cultural Affairs Bureau of Hsinchu City
National Palace Museum, Taiwan
AMUS ART TECH Co., Ltd., Taipei