Resonare 비주얼 아이덴티티 by Made Milicevic is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2026

Resonare 비주얼 아이덴티티

by Made Milicevic

Client: Luthier Zeljko Catic

A' Design Award 철상 Winner in 그래픽 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Resonare 비주얼 아이덴티티

레조나레(Resonare)는 두브로브니크의 현악기 제작자 젤코 차티치를 위한 비주얼 아이덴티티입니다. 이 모노그램은 Z와 C 사이의 리드미컬한 시각적 운율을 담아내며, 획들이 바이올린 브리지의 자연스러운 기하학적 형태와 하나로 어우러집니다. 크로아티아어의 발음 구별 부호를 악기의 구조에 통합함으로써, 디자인은 그 형태와 떼려야 뗄 수 없는 일부가 됩니다. 이 은밀한 시그니처는 악기의 심장부에 자리하며, 우아한 f홀을 통해 은은한 흔적으로만 그 모습을 드러냅니다.

The Recognition

About the A' Design Award 철상

Resonare 비주얼 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Resonare 비주얼 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Resonare 비주얼 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Resonare is a sophisticated visual identity designed for luthier Zeljko Catic in Dubrovnik. The monogram features a rhythmic visual rhyme between the characters Z and C, where the typographic strokes are thoughtfully crafted to merge with the natural geometry of the violin bridge. By integrating Croatian diacritics into the instrument's functional anatomy, the design becomes an inseparable part of its form. Conceived as an intimate and enduring signature, the handmade label lives within the heart of the instrument, revealing itself only as a discreet trace through the elegant f-holes. This work celebrates the unbreakable bond between exquisite craftsmanship, noble wood, and the timeless nature of music.
Dimensions & Packaging: Labels are 70 x 25 mm. The material used is bespoke handmade cotton paper with natural deckle edges. Printing methods include traditional letterpress and hot branding. The system is specifically scaled for the intimate interior space of the violin, with typography weight strategically adjusted to compensate for ink gain on handmade paper.
Tags: Visual Identity, Monogram, Luthier, Violin, Internal Label, Typography, Handmade Paper, Dubrovnik, Hot Branding, Craftsmanship, Minimalism.
Production Technology: The identity is realized through a fusion of traditional and modern methods. It utilizes letterpress printing on handmade paper for internal labels and high-precision hot branding for the wooden elements. This reflects the luthier's own process of classical craftsmanship aided by modern precision.
Design Challenge: The main challenge was integrating complex Croatian diacritics into the narrow, elongated format of a traditional violin label. Balancing the visual harmony of the Z and C forms with the restrictive space inside the instrument required a precise geometric synthesis. The goal was to ensure that the monogram remains legible and elegant when viewed through the f-holes, while maintaining a symbolic connection to the structural anatomy of the violin bridge.
Research: Research focused on the visual synergy between the structural geometry of violin bridges and classical typographic initials. The objective was to find a geometric intersection where the phonetic diacritics of the Croatian alphabet could naturally integrate with the instrument's traditional anatomy. The study aimed to create a visual identity that respects the craftsmanship of the luthier while adding a layer of contemporary graphic expression.
Inspiration: Inspired by the fusion of classical luthiery and manuscript initials. The design incorporates a violin motif where strokes mimic the instrument’s fluid lines. The research focused on the bridge, known as the konjic, as a geometric centerpiece to resolve the challenge of Croatian diacritics. The goal was to honor the luthier’s patience by creating a silent signature that resides within the instrument, visible through the shadows of the f-holes.
Project Duration: The project was conducted over a period of three months in 2024. The research and design process took place in Dubrovnik, Croatia, in close collaboration with the luthier's workshop.
Operation Flow: The interaction is a gentle discovery, a glimpse into the violin’s interior where the label dwells as a quiet, permanent presence. It is a subtle dialogue between the luthier’s touch and the musician’s gaze, shared through the instrument's wooden heart.
Image Credits: Image #1: Photographer Srdjan Babic, Resonare Hero Label, 2026.
Image #2: Photographer Srdjan Babic, Concept Correlation, 2026.
Image #3: Photographer Srdjan Babic, Final Application, 2026.
Image #4: Photographer Srdjan Babic, Craftsmanship Process, 2026.
Image #5: Photographer Srdjan Babic, Letterpress Label and Violin Body, 2026.

Design and Art Direction by Made Milicevic. Handmade paper and print by Valnea Dzamarija. Luthier by Zeljko Catic. Design Consulting by Nora Mojas.