East Bloom 차 패키징 by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2026

East Bloom 차 패키징

by Jiaqi Ding

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #183277

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Bloom 차 패키징

East Bloom은 인스턴트 동결건조 차 분말을 위한 패키지 디자인이다. 형태는 중국 전통 옥새에서 착안하여 정사각형의 인신(印身)과 손잡이 형태의 인뉴(印鈕)를 갖추었으며, 부드러운 마카롱 컬러로 마감되었다. 주재료는 식품용 폴리프로필렌이다. 상자 바닥면에는 브랜드 모티프가 음각으로 새겨져 있어 패키지를 도장으로도 사용할 수 있다. 중첩형 박스 시스템을 통해 8개부터 60개 캡슐 단위까지 다양한 조합을 구성할 수 있다. 정사각형 단면 구조는 분말이 내부 모서리를 따라 모이도록 하여 정확한 양을 따를 수 있게 한다.

The Recognition

About the A' Design Award 동상

East Bloom 차 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. East Bloom 차 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. East Bloom 차 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Team Members: Jiaqi Ding
Image Credits: Jiaqi Ding