Flavia Aroma 직장용 음료 시스템 by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 가전제품 디자인 Competition Category.
동가전제품· 2026
Flavia Aroma 직장용 음료 시스템
Client: Lavazza North America Inc
A' Design Award 동상 Winner in 가전제품 Category
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The Design
About Flavia Aroma 직장용 음료 시스템
북미 커피 애호가들을 위해 편리함과 품질을 모두 중시하도록 설계된 최첨단 브루어, 플라비아 아로마(Flavia Aroma)를 소개합니다. 향긋한 커피는 물론 다양한 음료를 제공하며, 컴팩트한 설치 면적 덕분에 소규모 사무실과 홈 오피스에 이상적입니다. 이 기기는 교차 오염 없이 컵 안에서 뛰어난 결과를 보장하는 독특한 추출 시스템을 갖추고 있습니다. 특허받은 프레시팩(Freshpack) 시스템은 다양한 브랜드의 음료를 여러 사이즈로 제공합니다. 청소가 간편하고 상업용으로 인증받은 플라비아 아로마는 어떤 업무 공간에도 전문가급 품질의 다양성을 선사합니다.
The Recognition
About the A' Design Award 동상
Flavia Aroma 직장용 음료 시스템, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Flavia Aroma 직장용 음료 시스템, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Flavia Aroma 직장용 음료 시스템, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
- Dimensions & Packaging
- Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet. - Tags
- Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
- Production Technology
- main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber - Design Challenge
- The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
- Operation Flow
- The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
- Patents
- Design patent/registered design
Patented brewing technology (Fresh Pack) - Image Credits
- Lavazza North America Inc
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