GrandWizard DJ 스마트폰 by Yu Hiraoka is a highly esteemed winner of the very prestigious 2016 A' Design Award 은상 in 소비자 전자제품 디자인 Competition Category.

은소비자 전자제품· 2016

GrandWizard DJ 스마트폰

by Yu Hiraoka

Client: Yu Hiraoka Design

A' Design Award 은상 Winner in 소비자 전자제품 Category

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Verified Award Winner

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The Design

About GrandWizard DJ 스마트폰

GrandWizard 스마트폰은 기기를 휴대용 DJ 믹싱 스테이션으로 변모시켜 기존 스마트폰의 음악 기능을 확장합니다. 각각 별도의 트랙에 전용된 직관적인 좌우 컨트롤을 통해 실시간 믹싱과 리믹스 제작이 가능합니다. 통합 시스템은 영감이 떠오르는 언제 어디서나 음악을 믹싱하고 리믹스할 수 있게 해줍니다.

The Recognition

About the A' Design Award 은상

GrandWizard DJ 스마트폰, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. GrandWizard DJ 스마트폰, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. GrandWizard DJ 스마트폰, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GrandWizard smartphone goes beyond the MP3 playing functionality of other phones, turning the user into a real life mixmaster DJ!
Sure, there’s an app for that… but this is way more fun! The portable mixing station makes it possible to manipulate and produce remixes using intuitive right and left controls, each dedicated to a track. Make your own remixes while you’re on the go or at any time you’re inspired!
Bring it to a club or a party, or anywhere and play the remixes.
Dimensions & Packaging: Size: (close) 165 x 60 x H16 mm / (open) 165 x 115 x H16 mm
Tags: Smartphone, Dj, Music, Sound, Contemporary, High tec
Production Technology: Material: aluminium
Design Challenge: The trend of digital devices is less physical switches, and more utilisation of touch panel.
However, these things make users feel less dynamism of utilisation. In order to realise more authentic djing performance, I designed the interface and layout based on a real dj turntable, but the interface is not as complicated as a dj turntable and they are very interactive with click wheels and touch panels. Since a dj set consists of three components and each of them has different function, I also designed this device which has three different components and three different main screens. It is a combination of both classic and contemporary interfaces, and it gives users a pleasure to learn and master it.
I made a mock-up model and had DJs to try it out. Based on their feedback, I modified the design in the process of development.
Research: In the beginning of the project, I did research about new smartphone concepts and smartphone technologies for music.
Inspiration: Smartphones have taken the cell phone industry by storm. Coming packed with apps and features that make things seem just a touch away, it’s becoming an integral part of our life with each passing day. All these gadgets come packed with a great music player and speaker options, and many users enjoy listening tracks with them when they are out. And now there are even djing apps for music lovers to play remixes.
But there was one question which came to my mind. Do those apps really satisfy authentic DJs?
I have many DJ friends and they are all heavy smartphone users, but none of them play any of those djing apps even though they love performing in front of people.
I asked them why and they said they don’t like djing with smartphones because they don’t get the dynamic and authentic feelings of djing with them. But they wish to have a portable djing device to bring it to parties instead of bringing a big and heavy djing set.
Project Duration: This work was developed in Milan in 2013.
Operation Flow: Click wheels can be used for mixing, while the screens on the side will lay out tracks for you to edit. There’s also the touch panel at the bottom that can bring an equalizer. This is basically a portable mixing station and if you slide the fader to the left you will manipulate one track on the left screen and doing that on the right will take your music making to the right side. And, the middle screen is where the magic of remixing happens.
GrandWizard is a great item for people who want to show off their expressions and stand out!
Even though the shape specialises in djing, it still is fully functional as a smartphone with touch panels on the upper body.
Also, these three screens enable you to manipulate three different applications at the same time.
Image Credits: Yu Hiraoka Design