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Tfboys 로고 디자인 by Baohua Xie - Beyond Design Co., Ltd

Tfboys 로고 디자인 by Baohua Xie - Beyond Design Co., Ltd is a highly esteemed winner of the very prestigious 2017 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.


은그래픽· 2017

Tfboys 로고 디자인

by Baohua Xie - Beyond Design Co., Ltd

Client: Time Fengjun Entertainment

A' Design Award 은상 Winner in 그래픽 Category

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The Design

About Tfboys 로고 디자인

Tfboys는 세 명의 젊은 퍼포머로 구성된 중국 아이돌 그룹, 일명 The Fighting Boys를 위해 디자인된 로고이다. T, F, B의 세 글자를 하나의 연속된 획으로 그려낸 견고한 삼각형으로 결합했다. 삼각형은 힘, 성장, 보호를 상징하며 그룹의 긍정적이고 용감한 이미지를 반영한다. 탑을 연상시키는 형태는 이 마크에 뚜렷한 개성을 부여한다. 디자인은 간결하고 현대적이며 국제적인 관객도 쉽게 이해할 수 있다. 이 로고는 스테인리스 스틸로도 제작되었다.

The Recognition

About the A' Design Award 은상

Tfboys 로고 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Tfboys 로고 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Tfboys 로고 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
TF boys is a popular Idol combination, makes up by three young boys , known as the THE FIGHTING BOYS. T, F, B constitute a solid Triangle, give strength, growth and guard. This logo was done in one stroke.
Dimensions & Packaging
T, F, B constitute a solid Triangle, give strength, growth and guard. This logo was done in one stroke.
Tags
stars , Logo , design , brand , TFB
Production Technology
stainless steel Metal Material
Design Challenge
This project commands the attention of China and it have to meet a lot of people's requirements. We communicated the ideas back and forth. we felt great challenge because of it's extensive audiences and strong influence at home and abroad,it needs a simple,modern,international,comprehensible design.
Research
At the beginning we felt great challenge because of it's extensive audiences and strong influence at home and abroad,it needs a simple,modern,international,comprehensible design.We use triangle to symbolize the three boys' positive,motivate and brave image.The triangle integrated T F B the three letters very well,the design keeps consistent with the brand conception.There are ten thousands of triangles in the world,we choosed the special tower shape to reveal its unique character in more personalized way with elaborate fond,oblique angle processing,logo angles constant.
Inspiration
This logo designes for a popular Chinese idol group consisting of three young boys,named THE FIGHTING BOYS.It needs a simple,modern,international,comprehensible design.We use triangle to symbolize the three boys' positive,motivate and brave image.The triangle integrated T F B the three letters ,the design keeps consistent with the brand conception.We choosed the special tower shape to reveal its unique character in more personalized way with elaborate fond,logo angles constant.
Project Duration
The project started in April 2016 in Chengdu and finished in August 2016 in Beijing, and was exhibited in gymnasium in August 6 2016.
Operation Flow
The logo be designed by Xie Baohua,it took him around 4 months to hammer out.The logo be released on Aug 6,2016 in Beijing and get over 200 million online reviewers which gains good social response.
Patents
Copyright are retained by TF company and their relevant products sell well.
Team Members
Beyond Design

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