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Oval Design Ltd의 Urban Renewal Exploration Centre 도시재생

디자이너 Oval Design Ltd의 작품 Urban Renewal Exploration Centre 도시재생은(는) 매우 권위 있는 2018 A' Design Award 철상의 인테리어 공간 및 전시 디자인 부문에서 탁월한 수상작입니다.


철인테리어· 2018

Urban Renewal Exploration Centre 도시재생

디자이너: Oval Design Ltd

클라이언트: Urban Renewal Authority, Hong Kong

인테리어 부문 A' Design Award 철상 수상작

19,884

색상

디자인

Urban Renewal Exploration Centre 도시재생 소개

도시재생 탐험센터는 홍콩의 주택 문제를 조명하고 도시재생 노력과 이를 통한 지역사회의 혜택을 보여줍니다. 초·중등 학생부터 지역 주민에 이르기까지 폭넓은 관객을 대상으로 하며, iBeacon 기반 E-투어 가이드, 증강현실, Kinect 게임, 실물 크기 목업과 통합된 UR Info Hub 등의 디지털 기술과 인터랙티브 멀티미디어를 활용하여 복잡한 주제와 다양한 정보를 재미가 가득한 여정을 통해 대중에게 전달합니다.

수상 인정

A' Design Award 철상 소개

Urban Renewal Exploration Centre 도시재생, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Urban Renewal Exploration Centre 도시재생, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Urban Renewal Exploration Centre 도시재생, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성
The venue is divided into two areas, namely the exhibition area and activity room. The former one is dialogue friendly in design featuring multimedia facilities and various fun-based interactive multimedia games. Visitors experience the poor living environment of residents in old districts with the support of smart technology and gain hands-on urban renewal experience through playing the games and better understand the benefits that the projects have brought to the community. The activity room provides a stage and setting to facilitate the engagement activities.
치수 및 패키징
The Urban Renewal Exploration Centre is about 237 square meters with a 204 square meters conference room.
태그
exhibition, interior, multimedia, interactive, AR, urban development
생산 기술
iBeacon-enabled E-Tour Guide, Augmented Reality, Kinect Game, UR Info Hub which is a mobile application with database programmed up two multi-touch tables.
디자인 과제
Urban Renewal Authority has implemented 69 projects benefitting some 40,000 people. Around 2,300 buildings have been benefitted from rehabilitation schemes and some 60 historical buildings have been preserved and revitalized. Their projects will be launched from time to time hence the design challenge is to design and build in equipment such that it can offer flexibility to accommodate updates, additions or alterations to the content of the projects easily and promptly without major cost implications.
연구
A questionnaire survey is conducted via ipad for each visitor to evaluate the effectiveness of the exhibition. By statistics, there are 5,515 unguided visitors and 1,197 guided visitors while there are total 57 guided tours since the opening of UREC on 30 October 2017 to 21 February 2018. 95.8% of the respondents gave 4 or 5 for the satisfaction rate. The overall rating of satisfaction is 4.55 out of 5. 97% of the respondents said UREC can enable their understanding on urban renewal.
영감
The Urban Renewal Exploration Centre targets to a wide audience, ranging from primary and secondary students to local community with an objective to communicate the urban renewal efforts and their benefits. To translate the complex topics and diversified information to the public, high technology was adopted to present a real-life experience of dilapidated housing, mock ups and exhibitions to convey the information in a clear and orderly manner. The venue is also furnished with interactive multimedia games to add fun and allow the public to gain a deeper understanding of the topics.
프로젝트 기간
The project is commenced within one year. It is at H6 CONET located on the Ground Floor of The Center, Hong Kong.
운영 흐름
Smart technology inspires visitors to understand and approach urban renewal issues from various perspectives and digital media allows easy updates. A systematic introduction of seven urban renewal projects is arranged. To control the flow of information, it is installed with the iBeacon-enabled E-tour technology, by which visitors can hold an iPad to obtain automatically feeded information while following the designated route for the tour so they understand the topics step by step and inspire them to think about the future development of the city before the end of tour.
팀원
Creative Director: Dennis Wong
Design Director: Dominic Kam
Project Coordination: Steve Leung
Interior Design: Dilys Cheung, Dior Ki, Choco Leung
Graphic Design: Eva Leung, Kai Cheng, Adrianne Chong
Multimedia: cccdi ltd.
이미지 출처
Photo Credits: Oval Design Ltd., 2017
Video Credits: Oval Design Ltd., 2017

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