Liqueur Black Milk 리큐어 패키지 디자인 by Kashkovskaya Oksana

Liqueur Black Milk 리큐어 패키지 디자인 by Kashkovskaya Oksana is a highly esteemed winner of the very prestigious 2018 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2018

Liqueur Black Milk 리큐어 패키지 디자인

by Kashkovskaya Oksana

Client: Kashkovskaya Oksana

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

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Colors

The Design

About Liqueur Black Milk 리큐어 패키지 디자인

블랙 밀크(Black Milk)는 밀크 리큐어를 위한 패키지 디자인이다. 상자는 서로 다른 두 가지 디자인의 면을 지니는데, 한 면은 검은색이고 다른 한 면은 흰색이다. 검은색 면이 보는 이를 향할 때는 병의 흰색 부분이 드러나고, 흰색 면이 보일 때는 병의 검은색 부분이 주된 톤이 된다. 젖소의 얼룩무늬가 핵심 그래픽 요소를 이루며, 그 형태가 상자와 유리병에 반복적으로 나타난다. 상자는 무광의 천연 종이로 제작되었고, 뚜껑은 은색 금속 고리가 달린 나무로 만들어졌다. 이 고리를 당기면 병이 상자 밖으로 들어 올려진다.

The Recognition

About the A' Design Award 은상

Liqueur Black Milk 리큐어 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Liqueur Black Milk 리큐어 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Liqueur Black Milk 리큐어 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
Dimensions & Packaging: Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm
Tags: liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
Production Technology: For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
Design Challenge: The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
Research: From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
Inspiration: The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
Project Duration: Project was started in February 2017 and was finished in June 2017
Operation Flow: For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
Team Members: Kashkovskaya Oksana