Clive 화장품 포장 by Jonathan Nacif de Andrade is a highly esteemed winner of the very prestigious 2018 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2018
Clive 화장품 포장
Client: Cosmetics Clive
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Clive 화장품 포장
Clive 화장품 포장의 개념은 다르게 태어났습니다. Jonathan은 일반적인 제품으로 다른 브랜드의 화장품을 만들고 싶지 않았습니다. 개인 관리 측면에서 자신이 생각하는 것보다 더 민감하고 조금 더 많은 것을 탐구하기로 결심 한 그는 한 가지 주요 목표를 제시합니다. 몸과 마음의 균형. 하와이에서 영감을받은 디자인으로 열대 잎, 바다의 색조, 패키지의 촉감 경험이 조화를 이루어 휴식과 평화를 선사합니다. 이 조합은 그 장소의 경험을 디자인에 가져올 수있게합니다.
The Recognition
About the A' Design Award 은상
Clive 화장품 포장, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Clive 화장품 포장, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Clive 화장품 포장, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
- Dimensions & Packaging
- Width 70 mm x Height 230 mm x Depth 70 mm
- Tags
- cosmetics, packaging design, home spa, welfare
- Production Technology
- The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
- Design Challenge
- My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
- Research
- Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
- Inspiration
- The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
- Project Duration
- The project was started in May 2017 and was completed in September 2017, in Brazil.
- Operation Flow
- The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
- Patents
- Jonathan Nacif de Andrade, 2017.
- Image Credits
- Jonathan Nacif de Andrade, 2017.
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