Whirlpool NeoFresh No Frost Refrigerator 냉장고 by Chandradhar S Rathore and Pritam Sarkar is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 가전제품 디자인 Competition Category.
은가전제품· 2021
Whirlpool NeoFresh No Frost Refrigerator 냉장고
by Chandradhar S Rathore and Pritam Sarkar
Client: Whirlpool Of India Ltd.
A' Design Award 은상 Winner in 가전제품 Category
Verified Award Winner
Verify Award Status for #69962The Design
About Whirlpool NeoFresh No Frost Refrigerator 냉장고
NeoFresh는 매주 장을 보며 넉넉하고 유연한 저장 공간이 필요한 가정을 위해 설계된 양문형 무성에(프로스트 프리) 냉장고입니다. 냉동실은 순환 공기 흐름 시스템을 적용해 냉동실 문을 열 때 냉기 손실을 최소화합니다. 세심하게 배치된 통풍구를 갖춘 에어 타워가 각 구역으로 냉기를 보내 균일한 냉각을 구현합니다. 밀폐형 야채실은 신선도 유지에 도움을 주며, 어댑터 선반을 통해 내부 공간을 자유롭게 조절할 수 있습니다. 슬라이딩 트레이는 안쪽에 놓인 식품에도 쉽게 손이 닿도록 하고, 탈취 장치는 내부를 항상 쾌적하게 유지합니다.
The Recognition
About the A' Design Award 은상
Whirlpool NeoFresh No Frost Refrigerator 냉장고, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Whirlpool NeoFresh No Frost Refrigerator 냉장고, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Whirlpool NeoFresh No Frost Refrigerator 냉장고, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core.
The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened.
Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness.
Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy.
Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free. - Dimensions & Packaging
- Width: 697mm
Height: 1856mm
Length: 747mm
Weight: 85Kg
Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power - Tags
- Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,
- Production Technology
- Date of Entry in Indian Market: 01/10/2019
Max Retail Price: $360
Production Location: Pune, India
Sales Locations: All India, Australia, South-East Asia, Middle-East
Annual Production / Sales in units: 20000
Materials Used:
Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel
Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) ,
External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ),
Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) ,
Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded),
Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf - Design Challenge
- Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.
- Research
- All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.
- Inspiration
- Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary.
Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product. - Project Duration
- Project Duration: 12 Months
Production Location: Pune, India
Date of Entry in Indian Market: 01/10/2019 - Operation Flow
- Whirlpool Neofresh refrigerators have the following 1st in industry features:
Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control.
Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use.
Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way - Team Members
- Chandradhar Singh Rathore
Pritam Sarkar - Image Credits
- Renders : Pritam Sarkar
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
