KannuNaUm 와인 라벨 by Giovanni Murgia - Redfish Adv

KannuNaUm 와인 라벨 by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2019

KannuNaUm 와인 라벨

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KannuNaUm 와인 라벨

KannuNaUm 와인 라벨의 디자인은 그들의 역사를 대표 할 수있는 상징을 검색하여 얻은 세련되고 미니멀 한 스타일이 특징입니다. 장수의 땅 포도 재배자들의 영토, 문화 및 열정이이 두 가지 조율 된 레이블로 압축됩니다. 금을 3D로 부은 기법으로 만든 100 년 포도 나무의 디자인으로 모든 것이 한층 강화되었습니다. 이 와인의 역사와 함께 탄생 한 땅, 사르디니아 100 년의 땅 Ogliastra의 역사를 나타내는 도상학 디자인.

The Recognition

About the A' Design Award 은상

KannuNaUm 와인 라벨, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. KannuNaUm 와인 라벨, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. KannuNaUm 와인 라벨, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver