Bauhaus 손목시계 by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award 은상 in 주얼리 디자인 Competition Category.

은주얼리· 2019

Bauhaus 손목시계

by Walmir Luz

Client: All Mies

A' Design Award 은상 Winner in 주얼리 Category

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The Design

About Bauhaus 손목시계

바우하우스(Bauhaus)는 미니멀하면서도 대담한 외관으로 디자인된 손목시계이다. 41밀리미터 케이스는 부식과 스크래치에 강한 물리 기상 증착(PVD) 코팅을 입힌 수술용 등급 316L 스테인리스 스틸로 제작되었다. 날짜 기능을 갖춘 세이코 VD72 쿼츠 무브먼트를 탑재했으며, 크라운을 통해 날짜와 시, 분을 설정할 수 있다. 방수 등급은 5ATM, 즉 50미터이다. 20밀리미터 스트랩에는 퀵 릴리스 시스템이 적용되어 손쉽게 스타일을 바꿀 수 있다. 정갈한 라인과 간결한 구조가 디자인 전반을 이끈다.

The Recognition

About the A' Design Award 은상

Bauhaus 손목시계, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bauhaus 손목시계, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bauhaus 손목시계, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Patents: All Mies LLC © 2019 | All Rights Reserved
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC