All Mies Packaging 손목시계 패키징 by Walmir Luz

All Mies Packaging 손목시계 패키징 by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2019

All Mies Packaging 손목시계 패키징

by Walmir Luz

Client: All Mies

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About All Mies Packaging 손목시계 패키징

All Mies는 손목시계를 위한 패키지 디자인이다. 상자는 여러 겹의 두꺼운 종이(카드지) 레이어를 쌓아 만들었으며, 중앙에는 시계가 놓이는 시계 모양의 컷아웃이 있다. 얇은 고무 밴드가 작은 홈에 걸쳐져 레이어들을 하나로 고정한다. 외부 커버가 이 본체를 감싸며, 브랜드 아이덴티티가 각인되어 있다. 커버는 밀어서 빼내거나 뒷면의 탭을 통해 열 수 있다. 고무 밴드를 제거하면 레이어들이 분리되면서 시계가 드러난다. 이러한 적층 형태는 모형 제작에 사용되는 지형 모델에서 영감을 얻었다.

The Recognition

About the A' Design Award 동상

All Mies Packaging 손목시계 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. All Mies Packaging 손목시계 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. All Mies Packaging 손목시계 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC