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Huge Love 포장 상자는 by Yufeng Li and Xuan Zhang
Huge Love 포장 상자는 by Yufeng Li and Xuan Zhang
Huge Love 포장 상자는 by Yufeng Li and Xuan Zhang
Huge Love 포장 상자는 by Yufeng Li and Xuan Zhang
Huge Love 포장 상자는 by Yufeng Li and Xuan Zhang

철 패키징 · 2020

Huge Love 포장 상자는

by Yufeng Li and Xuan Zhang

  • A' Design Award 철상 2020 in 패키징
  • CLIENT: Huge Love
  • Estimated Number of Design Views: 10,430
  • Verification code 7EA5164899 · Verify this award
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About Huge Love 포장 상자는

포장 디자인은 젊은이들의 미적 스타일에 부합해야 합니다. 젊은이들은 무엇에 관심이 있습니까? 그들은 재미있는 라이프 스타일을 추구하고 단순한 미학을 좋아합니다. 동시에 개성을 추구하고 새로운 것을 받아들이려고 노력합니다. 따라서 디자인은 생리대 업계의 원래 포장 스타일을 깨뜨려 더욱 간결하고 흥미로워졌습니다.

About the A' Design Award 철상

Huge Love 포장 상자는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Huge Love 포장 상자는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Huge Love 포장 상자는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Press Kit

Unique Properties
The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging
Width 75mm x Depth 32mm x Height 80mm
Tags
Love, Packaging, Fashion, Daily use, Life
Production Technology
Requires special printing paper and process support, using the right die.
Design Challenge
A large number of market research and data analysis. Printing technology is combined with production cost control.
Research
Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration
During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration
The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow
This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!

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