Fanwu Xiangyin Tea 차 패키지 디자인 by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea 차 패키지 디자인 by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2020

Fanwu Xiangyin Tea 차 패키지 디자인

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 금상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea 차 패키지 디자인

판우 샹인 티(Fanwu Xiangyin Tea)는 중국 윈난성 시솽반나에서 생산되는 보이차를 위한 패키지 디자인이다. 일러스트레이션은 코끼리 머리 형상을 취하고 있으며, 차밭과 차나무, 찻잎을 따는 사람들, 그리고 윈난의 동물들을 하나로 어우러지게 담아냈다. 외부 상자는 무공해, 생분해성의 친환경 압축 목재 소재로 제작되었다. 상자는 가볍고 휴대가 간편하다. 차는 손잡이가 달린 금속 캔에 담기며, 차를 다 마신 뒤에도 캔을 재사용할 수 있다. 이 디자인은 전통 차 문화를 현대적인 형태로 표현하는 동시에 환경에 대한 인식을 높이는 데 기여한다.

The Recognition

About the A' Design Award 금상

Fanwu Xiangyin Tea 차 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Fanwu Xiangyin Tea 차 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Fanwu Xiangyin Tea 차 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018