InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계 by Mateus Matos Montenegro

InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계 by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2020

InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award 은상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #86886

포트폴리오 보기 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계

브랜드 재검토 및 재 설계에 대한 영감은 회사 문화의 현대화 및 통합의 변화였습니다. 심장의 디자인은 더 이상 브랜드 외부에있을 수 없으며 내부적으로는 물론 고객과의 파트너십을 고무시킵니다. 혜택, 약속 및 서비스 품질 간의 통합 된 결합. 모양에서 색상에 이르기까지 새로운 디자인은 심장을 B에 통합하고 건강 크로스를 T에 통합했습니다. 심장.

The Recognition

About the A' Design Award 은상

InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. InterBrasil Logotype Redesign 브랜드 아이덴티티 재 설계, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro