철 그래픽 · 2020
Pagoda 기업 아이덴티티
by 1983Asia
- A' Design Award 철상 2020 in 그래픽
- CLIENT: 1983Asia
- Estimated Number of Design Views: 17,469
- Verification code 395BDAEC02 · Verify this award
Colors
About Pagoda 기업 아이덴티티
파고다(Pagoda)는 중국의 한 과일 기업을 위해 제작된 기업 아이덴티티다. 이 아이덴티티는 두 마리의 원숭이 마스코트를 중심으로 구성되었으며, 먼저 연필 스케치로 그린 뒤 디지털 디자인 소프트웨어를 통해 발전시켰다. 원숭이를 선택한 이유는 중국 문화에서 원숭이가 과일과 연관될 뿐만 아니라 지혜와 용기를 상징하기 때문이다. 마스코트들은 사계절을 가로지르며 춤을 추고, 그 주변의 꽃들은 각 계절의 분위기에 따라 변화한다. 색채는 꽃과 계절, 자연을 참조하여 구성되었다. 인쇄에는 UV 코팅과 열박(핫 스탬핑) 기법이 적용되었다. 이 작업의 목표는 자연의 생명에 대한 존중을 담아 아시아 문화를 표현하는 것이다.
About the A' Design Award 철상
Pagoda 기업 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Pagoda 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Pagoda 기업 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
