Menogga 브랜딩 디자인 by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Menogga 브랜딩 디자인

by 1983Asia

Client: 1983Asia

A' Design Award 동상 Winner in 그래픽 Category

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The Design

About Menogga 브랜딩 디자인

메노가(Menogga)는 중국 좡족(壯族) 소수민족의 문화를 바탕으로 한 브랜딩 디자인이다. 좡족 전통에는 사람이 꽃에서 태어난다는 전설이 전해지며, 여신 메노가는 오늘날까지도 숭배되고 있다. 이 브랜드 아이덴티티는 해당 전설에 담긴 여성적 정신과 자애로움, 포용성을 표현한다. 좡족의 전통 직물 이미지를 스캔한 뒤 디지털 디자인 소프트웨어로 재작도하여 현대적인 비주얼 시스템을 구축하였다. 이 아이덴티티는 박(형압)·자수·플로킹 기법을 활용해 의류, 패키지, 우산 등에 적용되었다. 이를 통해 광시(廣西) 지역의 문화를 더 폭넓은 대중과 공유하고자 한다.

The Recognition

About the A' Design Award 동상

Menogga 브랜딩 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Menogga 브랜딩 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Menogga 브랜딩 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA