Bakers Dozen Egg Carton 달걀 포장 용기 by Randy Ludacer

Bakers Dozen Egg Carton 달걀 포장 용기 by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Bakers Dozen Egg Carton 달걀 포장 용기

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award 은상 Winner in 패키징 Category

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The Design

About Bakers Dozen Egg Carton 달걀 포장 용기

베이커스 더즌 에그 카톤(Baker's Dozen Egg Carton)은 달걀 13개를 담을 수 있는 재사용 가능한 몰드 펄프 포장 용기다. 달걀은 4개씩 두 줄로 배치되고, 그 사이에 5개짜리 한 줄이 자리한다. 이 용기는 전통적인 몰드 페이퍼 파이버 공법을 활용해 100퍼센트 재생지로 제작되었다. 대형 포장 기계는 짝수 개의 달걀만 처리하기 때문에, 13구 용기는 농장 직판장과 파머스 마켓에서 손으로 달걀을 포장하는 소규모 생산자를 위해 고안되었다. 로고를 음각으로 처리해 표면을 매끄럽게 유지함으로써 농가가 자체 라벨을 부착할 수 있도록 했다.

The Recognition

About the A' Design Award 은상

Bakers Dozen Egg Carton 달걀 포장 용기, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bakers Dozen Egg Carton 달걀 포장 용기, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bakers Dozen Egg Carton 달걀 포장 용기, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)