Huanghongying 차 포장 by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2020
Huanghongying 차 포장
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award 동상 Winner in 패키징 Category
- 21,398
- Verified Award Winner
- Verify Award Status for #87649
The Design
About Huanghongying 차 포장
황홍잉(Huanghongying)은 구이저우 산지에서 재배된 차를 위한 패키지 디자인이다. 외부 상자는 가볍운 판지로 제작되어 휴대와 운송, 재활용이 용이하다. 차는 소분된 개별 봉지로 나누어 담아 나머지 부분에 영향을 주지 않고 한 번에 필요한 양만 꺼낼 수 있다. 손으로 그린 일러스트레이션이 상자 표면 전체를 감싸며 차산(茶山)의 기후, 지역의 자연 생태, 그리고 차밭에서 사용되는 재배 방식을 보여준다. 일러스트레이션 옆에는 유용한 정보가 함께 표기되어 있다. 이 디자인은 소비자가 차의 원산지와 품질을 직접 확인할 수 있도록 한다.
The Recognition
About the A' Design Award 동상
Huanghongying 차 포장, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Huanghongying 차 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Huanghongying 차 포장, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensions & Packaging
- Width345mm x Depth 165mm x Height 85mm
- Tags
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Production Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Design Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Project Duration
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Team Members
- Designer:Wei Dai
Creative Director:Kun Luo - Image Credits
- Designer Wei DAI,Huanghongying,2017
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