Changing Perspectives 환경 타이포그래피 by Haley Tebo

Changing Perspectives 환경 타이포그래피 by Haley Tebo is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Changing Perspectives 환경 타이포그래피

by Haley Tebo

Client: Haley Tebo

A' Design Award 동상 Winner in 그래픽 Category

11,201
Verified Award Winner
Verify Award Status for #87839

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Changing Perspectives 환경 타이포그래피

'Changing Perspectives'는 대학 예술관 건물의 유리 패널을 위해 제작된 환경 타이포그래피 설치 작품이다. 글자 형태는 불투명 프로스트 비닐로 재단되었으며, 사람들이 지나가는 동안 읽을 수 있는 메시지로 정렬된다. 메시지는 양쪽 방향에서 모두 읽을 수 있어 관람객은 걸음을 멈추거나 자리를 옮기며 문장을 완성하게 된다. 각 글자의 높이는 약 1~2피트로, 관람자와의 거리에 따라 달라진다. 패널을 통과하는 빛은 글자 형태를 그림자와 반사로 반복해 드러낸다. 이 설치 작품은 캠퍼스를 오가는 사람들이 타이포그래피와 상호작용하도록 이끈다.

The Recognition

About the A' Design Award 동상

Changing Perspectives 환경 타이포그래피, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Changing Perspectives 환경 타이포그래피, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Changing Perspectives 환경 타이포그래피, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions & Packaging: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tags: Environmental typography, interaction design, user experience, typography, graphic design,
Production Technology: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Design Challenge: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Research: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiration: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Project Duration: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operation Flow: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Team Members: Angeli Leong
Image Credits: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer