Care for Mom to Be 사회적 인식 개선 캠페인 by Seyon Kim

Care for Mom to Be 사회적 인식 개선 캠페인 by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 소셜 디자인 Competition Category.

동소셜· 2020

Care for Mom to Be 사회적 인식 개선 캠페인

by Seyon Kim

Client: Seyon Kim

A' Design Award 동상 Winner in 소셜 Category

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Colors

The Design

About Care for Mom to Be 사회적 인식 개선 캠페인

'Care for Mom To Be'는 이동하는 임산부의 필요에 관한 공공 인식 개선 캠페인이다. 이 캠페인은 다른 통행자들에게 전철 좌석을 양보하거나 주차 공간을 배려해 줄 것을 요청한다. 비주얼 아이덴티티는 임산부의 형상과 하트 모양을 결합하여 임신과 배려를 상징하는 로고에서 출발한다. 통상적으로 임신과 연관되는 색상 대신, 레드와 오렌지를 혼합한 따뜻한 파스텔 톤을 사용하였다. 포스터와 인쇄된 지하철 승차권에는 역사와 주차장에서 이 로고가 적용되어 노출된다.

The Recognition

About the A' Design Award 동상

Care for Mom to Be 사회적 인식 개선 캠페인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Care for Mom to Be 사회적 인식 개선 캠페인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Care for Mom to Be 사회적 인식 개선 캠페인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim