Golden Life 와인 패키징 by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 패키징 디자인 Competition Category.
철패키징· 2020
Golden Life 와인 패키징
Client: Tsukiji Food Technology Co., Ltd
A' Design Award 철상 Winner in 패키징 Category
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- Verified Award Winner
- Verify Award Status for #88140
The Design
About Golden Life 와인 패키징
골든 라이프(Golden Life)는 매실주를 위한 패키지 디자인이다. 사찰과 가옥의 실루엣, 선(禪) 건축의 곡선 등 중국적 요소가 가미된 일본 전통 건축에서 형태적 영감을 얻었으며, 황금빛 색상은 술의 색조를 반영한다. 외함은 폴리에틸렌과 포일을 결합한 합지로 제작되었고, 병은 알코올이나 산에 부식되지 않는 화학적으로 안정된 소재인 유리로 만들어졌다. 측면에 개구부를 두어 재료와 생산 공정을 절감했다. 탈착식 링과 리본이 패키지를 닫힌 상태로 고정하는 동시에 휴대를 간편하게 해준다.
The Recognition
About the A' Design Award 철상
Golden Life 와인 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Golden Life 와인 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Golden Life 와인 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
- Dimensions & Packaging
- 10mm x20mm x250mm
- Tags
- Packaging, China, Japan, Wine, Traditional, Beautiful
- Production Technology
- The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
- Design Challenge
- Packaging design and wine brewing
- Research
- The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
- Inspiration
- Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
- Project Duration
- The project started in April 2017 in Qingdao and finished in August 2017 in that place.
- Operation Flow
- Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
- Patents
- Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction - Team Members
- Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang - Image Credits
- Creator (Xun Piao / Design Leader)
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