Milk Baobab Baby Skin Care 포장 디자인 by Taenam

Milk Baobab Baby Skin Care 포장 디자인 by Taenam is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Milk Baobab Baby Skin Care 포장 디자인

by Taenam

Client: Taenam H&h

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #88243

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Baobab Baby Skin Care 포장 디자인

주성분 인 우유에서 영감을 얻었습니다. 밀크 팩 타입의 독특한 용기 디자인은 제품의 특성을 반영하여 초보 소비자에게도 친숙하도록 설계되었습니다. 또한 폴리에틸렌 (PE)과 고무 (EVA) 소재의 소재와 파스텔 컬러의 부드러운 특성을 사용하여 피부가 약한 어린이를위한 순한 제품임을 강조합니다. 엄마와 아기의 안전을 위해 모서리 부분에 둥근 모양을 적용하였습니다.

The Recognition

About the A' Design Award 은상

Milk Baobab Baby Skin Care 포장 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Milk Baobab Baby Skin Care 포장 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Milk Baobab Baby Skin Care 포장 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
Dimensions & Packaging: wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
Tags: packaging, design, baby skin care, baby lotion, baby wash
Production Technology: The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
Design Challenge: The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
Research: Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
Inspiration: The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
Project Duration: The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
Operation Flow: This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
Team Members: Nam YuNa
Lee JeongUng
Kim Hyein