Kechakenmi 문자 by Seung Jin Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Kechakenmi 문자

by Seung Jin Lee

Client: Kechakenmi Friends

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Kechakenmi 문자

부모라서 많이 포기해야하는 두 신은 양쪽 날개를 펼칠 수 없다. 공감하고 함께 웃을 수있는 상황과 달리 뭉툭한 색은 부모의 어두운 감정을 나타냅니다. 이 이야기는 가족을 위해 많은 것을 포기해야하는이 시대의 모든 부모를위한 것입니다.

The Recognition

About the A' Design Award 동상

Kechakenmi 문자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Kechakenmi 문자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Kechakenmi 문자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gods who conqure the universe come to the earth to share the happiness, let me introduce the Character, "KECHAKENMI FRIENDS" who would like to share the various emotionts with human being.
It's a very ordinary story of the gods who live in human form.
You are in for an unprecedented treat! Without any pretense, you will be happy to see these ridiculous gods.
Dimensions & Packaging: Adobe Photoshop, CC Adobe Illustrator CC
Tags: Character, Design, Story, Love, Family
Production Technology: My work, which started from the idea that everyone in the world is my true friend, wanted not to be a pretty design drawn on paper, but to be a cultural phenomenon and icon that tied the world to a value of happiness. We will strive to create new values that we have never seen before in the cultural contents industry.
Design Challenge: It was the hardest part to get sympathy with various people with a single content and convey happy feelings. So, We tried to reduce the physical presence of God and think about ways to integrate naturally with us, and separated various situations created by such diverse ideas into individual contents to create a fragmentary story. The first is the keyword "delivering happiness" and the existence of "parent."
Research: Everyone has a comic expression of a common story. In addition, listening to the true meaning contained in each story and releasing it together is the core of this work.
Inspiration: All the feelings that I have every day inspire designs.
The emotions materialized in the feelings are expressed in images.
Daddy's Diary tried to express the various feelings I felt in the biggest project of my life, parenting.
Project Duration: The project started in February 1998 in South Korea and finished in South Korea 2016, and was exhibited in Korea Character Licensing Fair. in July 2016.
Operation Flow: I want to empathize with open mind and laugh. I will also wait for you to tell me your story.
Patents: KECHAKENMI
September 30, 2016
Seungjin, Lee
Image Credits: Image #1 : Creator(Seungjin, Lee), KECHAKENMI, 2017. Image #2 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #3 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #4 : Creator(Seungjin, Lee), KECHAKENMI, 2018. Image #5 : Creator(Seungjin, Lee), KECHAKENMI, 2018.