Event 시각적 정체성 by Shimizu Ryo is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2020

Event 시각적 정체성

by Shimizu Ryo

Client: Ryukoku Museum

A' Design Award 철상 Winner in 그래픽 Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Event 시각적 정체성

호시 산조라는 인기 캐릭터를 완전히 다른 관점에서 다루는 전시. 따라서 디자이너는 시각 디자인에 대한 새로운 접근 방식을 시도했습니다. 인물의 실루엣으로 그림을 움푹 파게 만드는 깊이 감있는 입체적인 구도를 가지고 있으며, Xuanzui와 Sanzo Hoshi가 같은 사람이라는 것을 어필하면서 디자이너들은 실루엣이 상징적 인 이미지를 기억하도록 전략을 세웠습니다.

The Recognition

About the A' Design Award 철상

Event 시각적 정체성, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Event 시각적 정체성, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Event 시각적 정체성, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An exhibition that takes up a popular character called Sanzo Hoshi from a completely different perspective. Therefore, We tried a new approach to visual design. It has a three-dimensional composition with a depth that makes the painting hollow with the silhouette of a person.
Dimensions & Packaging: While appealing that Xuanzui and Sanzo Hoshi are the same people, We made a strategy to have the silhouette remember the iconic image.
Tags: japanese graphic design, editorial design, exhibition, visual Identity, illustration,
Production Technology: By widely placing the name Xuan, we aimed to appeal the exhibition title. In addition, the color design was adjusted to the taste of the exhibit, and the design was integrated including the venue.
Design Challenge: I iconified the silhouette of the ginseng and arranged the same illustration as the taste.
Research: Based on the story about Xuan, we made my first image grow. In addition, we have interviewed a huge amount of materials related to him and the image that the exhibition aims for. We also grasped the space of the venue in advance and made an alignment with the visuals.
Inspiration: Based on the story about Xuan (Sanzo Hoshi), we made my first image grow. In addition, we have interviewed a huge amount of materials related to him and the image that the exhibition aims for. We also grasped the space of the venue in advance and made an alignment with the visuals.
Project Duration: The project started in October 2014 and finished August 2015.
Operation Flow: I iconified the silhouette of the ginseng and arranged the same illustration as the taste. Aiming for visual appeal with titles and icons
Team Members: SHIMIZU Ryo
Image Credits: Photo: SHIMIZU Ryo