Gemdale Inner Peace 마케팅 센터 by David Ma is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2020

Gemdale Inner Peace 마케팅 센터

by David Ma

Client: Dmspacedesign

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Gemdale Inner Peace 마케팅 센터

젬데일 이너 피스(Gemdale Inner Peace)는 현대적인 연속 곡선과 차(茶)와 물의 색채로 디자인된 550제곱미터 규모의 마케팅 센터이다. 구조적인 기둥 네트워크가 실내를 서로 분리되어 있으면서도 연속적으로 이어지는 세 개의 기능 영역으로 구분한다. 입구 축선에 위치한 모형 전시 영역의 상부는 회색 거울로 마감되어 거울 호수를 형성하며, 그 위로 물방울 형태의 샹들리에가 드리워져 있다. 미팅 영역의 다실에서는 천장이 벽면으로 흘러내리듯 이어지며 작은 원형 구멍들이 흩뿌려져 있다. 물결 형태의 천장과 벽면을 갖춘 북 바(book bar)가 다실과 마주하고 있다.

The Recognition

About the A' Design Award 은상

Gemdale Inner Peace 마케팅 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Gemdale Inner Peace 마케팅 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Gemdale Inner Peace 마케팅 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall plan relies on the arrangement of structured column network, and divides the space into 3 separate and continuous functional areas. With the entrance as the axis, the area sand table is topped by grey mirrors, forming a mirror lake. Drop-like chandeliers pour down, hung in the sky. In the tea room of the meeting area, ceiling falls into the wall, which is scattered with round holes like salmon roe. Tea tables with tea sets are silently integrated into the modern curvilinear form.
Dimensions & Packaging: Category: Marketing center
Area: 550 SQM
Tags: Gemdale, DMDESIGN, Modern space, Chinese style, Marketing center,
Production Technology: In the tea room of the meeting area, ceiling falls into the wall, which is scattered with round holes like salmon roe. Tea tables with tea sets are silently integrated into the modern curvilinear form. The book bar on the right side of the entrance is opposite to the tea room on the left. Compared with the tea room, the book bar is a little less brown, but with the wave-shaped ceiling and wall, it turns into a wide open charming spaces.
Design Challenge: The largest challenge is how to make all necessary functions perfectly integrate with the space in the limited area. Besides, the application and production of curved elements are also the difficult part in the construction.
Research: Looking for today in the context of history and continuing history in contemporary life. Using the unique space design, the designer launched a dialogue between ancient and modern.
The client hoped the core of traditional culture could be shown in the commercial sales centre in an implicit not dramatic way so as to match the identity of educated people. Thus, the designers sought inspiration from Chinese traditional elements and fluent curved elements from natural mountain and water landscape.
Inspiration: All kinds of space design products also try to find and display our long-standing Chinese culture from the perspective of design, from the use and form of modern functions.
Modern space collides with contemporary Chinese style, carding the cultural context of people's hearts. A fully functional use space - Marketing center, using extremely modern continuous curves, the color of tea and "water waves", tries to build a modern Chinese scenario of mountains and mountains.
Project Duration: Started from: January, 2018
Completed in: July, 2018
Operation Flow: Modern space collides with contemporary Chinese style, carding the cultural context of people's hearts. A fully functional use space - Marketing center, using extremely modern continuous curves, the color of tea and "water waves", tries to build a modern Chinese scenario of mountains and mountains.
The white wavy louvers transformed from the facade of the original neoclassical style have great visual appeal but also reveal the secular purity like water waves.
Team Members: Designer: Dmspacedesign (DMDESIGN)
Chief designer: David Ma
Image Credits: N/A