Happy Ginger Ale 음료 패키징 by Wen Liu and Jiayi Sun

Happy Ginger Ale 음료 패키징 by Wen Liu and Jiayi Sun is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Happy Ginger Ale 음료 패키징

by Wen Liu and Jiayi Sun

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #88703

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Ginger Ale 음료 패키징

해피 진저 에일(Happy Ginger Ale)은 알루미늄 캔에 담겨 판매되는 생강 음료의 패키지 디자인이다. 각 캔의 크기는 길이 115밀리미터, 너비 66밀리미터, 높이 66밀리미터이다. 주요 비주얼은 진저 맨, 진저 레이디, 진저 그랜마, 진저 키드라는 이름의 네 캐릭터를 손으로 그린 일러스트레이션이다. 네 인물은 각각 남성, 여성, 노년층, 어린이를 상징한다. 모든 캐릭터는 캔을 손에 들고 만족스러운 표정을 짓고 있다. 간결하면서도 생동감 있는 스타일은 정서적 교감을 형성하고 소비자가 생강의 풍미를 맛보도록 이끄는 것을 목표로 한다.

The Recognition

About the A' Design Award 은상

Happy Ginger Ale 음료 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Happy Ginger Ale 음료 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Happy Ginger Ale 음료 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensions & Packaging: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tags: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Research: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiration: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Project Duration: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Operation Flow: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Team Members: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018