플래티넘 패키징 · 2020
San Liang Jiang 주류 병 패키지
- A' Design Award 플래티넘상 2020 in 패키징
- CLIENT: Henan Jiumayi Dianzi Shangwu Co., Ltd
- Estimated Number of Design Views: 179,234
- Verification code A0387515A8 · Verify this award
Colors
About San Liang Jiang 주류 병 패키지
산량장(San Liang Jiang)은 중국 역사의 고대 유적지인 싼싱두이 문화에서 영감을 받은 주류 패키지 디자인이다. 도자기 병은 청동 인면상의 형태를 본떠 제작되었으며, 병의 윗부분은 잔으로 사용할 수 있다. 표면에는 스프레이 도장과 금박 처리가 적용되었고, 검은색이 주된 색상이다. 병은 점토와 유사한 소재로 감싸여 250×175×100밀리미터 크기의 볼록한 형태의 틴 케이스 안에 담긴다. 작은 삽과 붓, 망치가 함께 들어 있어, 마치 발굴된 유물을 발견하듯 병을 꺼내 볼 수 있다.
About the A' Design Award 플래티넘상
San Liang Jiang 주류 병 패키지, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. San Liang Jiang 주류 병 패키지, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. San Liang Jiang 주류 병 패키지, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.
Press Kit
- Unique Properties
- The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
- Dimensions & Packaging
- The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
- Tags
- Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
- Production Technology
- The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
- Design Challenge
- In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
- Research
- The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
- Inspiration
- The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
- Project Duration
- The project started in January 2019 and finished in March 2019 in Shenzhen.
- Operation Flow
- The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
- Image Credits
- Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019
