디자이너 Wei Ping Chen의 작품 Sparkeau 탄산수 병은(는) 매우 권위 있는 2020 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2020

Sparkeau 탄산수 병

디자이너: Wei Ping Chen

클라이언트: Sense Create

패키징 부문 A' Design Award 은상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Sparkeau 탄산수 병 소개

Sparkeau는 인체공학적인 곡선 형태를 지닌 탄산수 병이다. 병 입구와 바닥은 둥글고 좁으며, 전체 높이의 3분의 1 지점에서 실루엣이 곡선으로 넓어지기 때문에 병을 쥐고 잡기가 편하다. 병은 세척이 간편하고 재사용 및 재활용이 가능한 유리로 제작되었다. 라벨에는 친환경 수축 필름을 사용하여 접착제 잔여물이 남지 않으며 손쉬운 재활용을 돕는다. 외부 상자는 골판지로 만들어져 개봉이 쉽고 재활용 수거함으로 재사용할 수 있다.

수상 인정

A' Design Award 은상 소개

Sparkeau 탄산수 병, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Sparkeau 탄산수 병, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Sparkeau 탄산수 병, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The overall design was mainly of curvature and round-shape with ergonomic considerations which allow better grip when placed in the hands of the users of all genders. The curvature and geometric bottle form created a modern look and proportional bottle perimeter, much like an elegant lady, in articulation of posh and environmentally friendly design.
치수 및 패키징: The bottle uses easy to clean glass as material, giving it reusable and recyclable usage. The packaging is made from corrugated paper which could be used as recycling box later, thus, helps environmental protection and avoid waste of materials.
태그: Ergonomics, Clean, Geometry sculpt, Green design, Beverage package
생산 기술: As average beverage bottle packaging may be sticky, or specially printed and packed identity, SPARKEAU sought to avoid bottle adhering to labels or the appearance of glue residue in the outer packaging, therefore, by using environmentally friendly shrink film for commercial labeling. The design of the shrink film was for ease of recycling of the glass bottles, as well as considering the material of the paper box designed for easily opened to access content, as well as convenient transportation.
디자인 과제: From design, to find a single drink package contains both plastic cover, heat-shrinkable film, and glass, choose and balance between the different material, contains visual rendering have experienced countless discussion and revision, in order to be able to accurately from the appearance design is sparkling water itself is clean, simple sense and as a life-supporting product positioning and image of an existence, at the same time of regard for environmental protection consciousness, promote to consumers directly
연구: The unique craftsmanship behind the external bottle which uses universal design- Ergonomics, the bottle is designed in a curved shape. Both the opening and the bottom of the bottle are designed as round shape, which is smaller at the beginning and transforms into curved lines at the one third of the bottle. This allows it to be easy to take and grab. Its curved shape has created a beautiful proportion of bottle figure just like an elegant lady. The minimalist design of circular geometry makes SPARKEAU even more stylish.
영감: The design for portable beverages has been mostly in the form of round-shape, therefore they all shared a common shape, and in order to create product differentiations. The unique craftsmanship behind the external bottle and the water itself allows the consistent bubbling taste, even after the bottle was opened for consecutive 8 hours, sparking water made just for you.
프로젝트 기간: The project is completed in April, 2019, in Taiwan.
운영 흐름: With the idea of establishing Taiwan own sparkling water brand, the taste and visual appearance are tailored to Taiwan tastes. Geometric design of glass bottles instead of disposable plastic bottles, so that the quality is not frivolous, while taking into environmental protection. The thermally shrinkable film outside the bottle is elegantly designed to give a clean impression consistent with the contents. The overall product design texture is pure, just like water to people's life, is an important but useless existence.
팀원: Wei Ping Chen
이미지 출처: JusQi co.