Mi Bluetooth Headset Mini 헤드셋 패키징 by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2020
Mi Bluetooth Headset Mini 헤드셋 패키징
by Xiaomi
Client: Xiaomi
A' Design Award 은상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #89158The Design
About Mi Bluetooth Headset Mini 헤드셋 패키징
Mi 블루투스 헤드셋 미니는 콤팩트한 스포츠 헤드셋을 위해 제작된 패키징이다. 헤드셋 본체는 미니멀한 형태로 원형 버튼 하나만을 갖추고 있다. 패키징에는 유명 뮤지션의 이미지를 활용하여, 타원형 본체는 얼굴로, 버튼은 벌어진 입으로 읽히도록 했다. 그 결과 가수나 지휘자를 연상시키며, 단순한 제품에 캐릭터를 부여한다. PET 트레이가 헤드셋과 컨트롤러를 전면에 고정하고, 선은 보이지 않도록 감춰진다. 종이 커버는 구조를 견고하게 유지해 준다. 이 디자인은 18세에서 29세 사이의 사용자에게 어필하는 것을 목표로 한다.
The Recognition
About the A' Design Award 은상
Mi Bluetooth Headset Mini 헤드셋 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Mi Bluetooth Headset Mini 헤드셋 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Mi Bluetooth Headset Mini 헤드셋 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
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