Beautiful Life 방충제(나프탈렌) 패키지 디자인 by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2020
Beautiful Life 방충제(나프탈렌) 패키지 디자인
Client: Beijing Lvsan Chemistry Co.Ltd.
A' Design Award 동상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #89378The Design
About Beautiful Life 방충제(나프탈렌) 패키지 디자인
'Beautiful Life(아름다운 삶)'는 중국에서 판매되는 방충제를 위한 패키지 디자인이다. 방충제 포장은 엄격한 규제를 받기 때문에 시중의 제품 대부분이 서로 비슷한 모습을 하고 있다. Beautiful Life는 서예체 로고와 복숭아꽃, 그리고 중국 고전 회화에서 차용한 인물 도상을 활용했다. 개봉용 창은 전통적으로 복을 상징하는 박쥐의 형태를 띠고 있다. 양철 캔은 8도 인쇄로 제작되었으며, 종이 상자에는 조각 가공과 금박 처리를 적용했다. 양철 캔은 냄새를 밀봉해 주며 보관 후 재사용이 가능하다. 또한 숨겨진 내부 뚜껑을 두어 어린이가 쉽게 열 수 없도록 했다.
The Recognition
About the A' Design Award 동상
Beautiful Life 방충제(나프탈렌) 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Beautiful Life 방충제(나프탈렌) 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Beautiful Life 방충제(나프탈렌) 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensions & Packaging
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Production Technology
- 8-color tinplate printing
Carving on paper
Gilding over paper - Design Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Project Duration
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Operation Flow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Team Members
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
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