디자이너 Litete Brand Design의 작품 Jingyang Brick Tea 차 포장은(는) 매우 권위 있는 2020 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2020

Jingyang Brick Tea 차 포장

디자이너: Litete Brand Design

클라이언트: Litete Brand Design

패키징 부문 A' Design Award 은상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Jingyang Brick Tea 차 포장 소개

징양 벽돌차(涇陽磚茶)는 압축 벽돌차를 위한 패키지 디자인이다. 패키지 규격은 100mm × 100mm × 40mm이며, 방습 기능을 갖춘 수제 선지(宣紙)로 제작되었다. 장식은 중국 전통 공예인 목판 인쇄 기법을 활용해 수작업으로 찍어냈다. 일러스트레이션은 청나라 말기 상인들의 생활상과 지역 풍속을 담아냈으며, 제품군 전반에 걸쳐 세 가지 중국 전통 색채를 적용했다. 하단은 종이 라벨로 봉함하였다. 짚으로 엮은 새끼줄 매듭이 패키지를 봉인하는 동시에 운반용 손잡이 역할도 한다.

수상 인정

A' Design Award 은상 소개

Jingyang Brick Tea 차 포장, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Jingyang Brick Tea 차 포장, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Jingyang Brick Tea 차 포장, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
치수 및 패키징: 100 mm x 100 mm x 40 mm
태그: Engraving,Tea Packaging,Packaging design
생산 기술: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
디자인 과제: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
연구: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
영감: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
프로젝트 기간: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
운영 흐름: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
특허: Copyrights belong to Langcer Lee, 2019.
팀원: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
이미지 출처: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018