Press 아트 북 by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Press 아트 북

by Tsuyoshi Omori

Client: Mika Yamakoshi

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Press 아트 북

보석 예술가가 제기 한 질문을 탐구하기 위해 미술 책을 디자인했습니다. 우리의 정신적 연관 과정은 이제 개인적인 경험이나 감성보다는 온라인 검색에 더 많이 의존하고 있습니다. 이 책에는 이미지 검색 알고리즘에서 파생 된 8 개의 콜라주와 키워드가 있습니다. 단어는 트레이싱 페이퍼에 개별적으로 인쇄되어 뷰어가 콜라주 만 보거나 키워드와 조합 된 것을 볼 수 있습니다.

The Recognition

About the A' Design Award 동상

Press 아트 북, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Press 아트 북, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Press 아트 북, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tags: art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Production Technology: Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Design Challenge: We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Research: To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Inspiration: This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Project Duration: The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Operation Flow: This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Patents: Copyrights belong to Mika Yamakoshi, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi
Image Credits: Image＃1:Photographer Takashi Hiramatsu, 2019.
Image＃2:Photographer Takashi Hiramatsu, 2019.
Image＃3:Photographer Takashi Hiramatsu, 2019.
Image＃4:Photographer Takashi Hiramatsu, 2019.
Image＃5:Photographer Takashi Hiramatsu, 2019.