A Valley In The City 마케팅 체험 센터 by Song Han

A Valley In The City 마케팅 체험 센터 by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2020

A Valley In The City 마케팅 체험 센터

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award 은상 Winner in 인테리어 Category

27,719

Verified Award Winner

Verify Award Status for #90964

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Valley In The City 마케팅 체험 센터

'도시 속 계곡(A Valley In The City)'은 광둥성의 구릉과 협곡, 시냇물에서 영감을 얻어 실내를 구성한 마케팅 체험 센터이다. 바이오닉 형태가 현대적이면서도 미니멀한 공간을 만들어내며, 도시 경관 속에 숨겨진 협곡을 구현했다. 협곡과 그 안에 감싸인 집들은 백색 타공 알루미늄 패널로 마감되어 층층이 변화하는 공간의 윤곽을 드러낸다. 벽면 곳곳에 흩어진 창의 개구부는 동선을 따라 펼쳐지는 풍경을 액자처럼 담아낸다. 전통 공예 전승자들이 제작한 대나무 설치 작품은 약 300미터에 걸쳐 공간을 가로지르며 이어진다.

The Recognition

About the A' Design Award 은상

A Valley In The City 마케팅 체험 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. A Valley In The City 마케팅 체험 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. A Valley In The City 마케팅 체험 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.