Borboleta 브랜드 시스템 by Juan Eugenio Mallo Camera

Borboleta 브랜드 시스템 by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2020

Borboleta 브랜드 시스템

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award 은상 Winner in 그래픽 Category

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Colors

The Design

About Borboleta 브랜드 시스템

보르볼레타(Borboleta)는 브라질에서 동일한 소유 그룹에 속한 두 주유소 네트워크를 위해 개발된 브랜드 시스템이다. 디슬루브(Dislub)는 북동부 지역에서, 에콰도르(Equador)는 북부 지역에서 사업을 운영하며, 두 네트워크는 각자의 이름을 그대로 유지한다. 나비 형상의 공유 심벌이 두 브랜드를 하나로 연결한다. 나비는 변화와 쇄신을 상징하며, 그 외곽선은 브라질 영토의 실루엣을 연상시키기도 한다. 세 가지 색상이 사용되는데, 각 기업에 하나씩 그리고 두 기업의 결합을 나타내는 세 번째 색상이 적용된다. 로고는 모듈 기반 그리드를 토대로 구축되었다.

The Recognition

About the A' Design Award 은상

Borboleta 브랜드 시스템, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Borboleta 브랜드 시스템, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Borboleta 브랜드 시스템, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas