Veggies 장난감 by Tati Ferrucio is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 완구, 게임 및 취미 제품 디자인 Competition Category.

동완구· 2020

Veggies 장난감

by Tati Ferrucio

Client: Tati Ferrucio

A' Design Award 동상 Winner in 완구 Category

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Colors

The Design

About Veggies 장난감

장난감이 어른들을 아이들에게 더 가까이 다가갈 수 있다면 어떨까요? 베지스는 2세에서 5세 사이의 어린이를 위해 야외 놀이와 그룹 놀이를 자극하기 위해 디자인된 장난감 세트입니다. 목표는 자연 탐구에 대한 어린이의 호기심과 다른 어린이 및 성인과의 사회화 능력을 높이는 것입니다. 표준 세트에는 장난감 야채 4개와 삽 2개(어린이용 1개, 성인용 1개)와 3개의 서로 다른 교체 가능한 헤드가 포함되어 있습니다. Veggies는 성별 고정관념을 강화하지 않고 매우 광범위하고 비전통적인 연령대의 어린이에게 적합하고 매력적인 놀이를 장려하는 데 탁월합니다.

The Recognition

About the A' Design Award 동상

Veggies 장난감, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Veggies 장난감, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Veggies 장난감, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Veggies is a set of toys developed for children between 2 to 5 years old, aiming to stimulate outdoor play. The goal is to enhance children's curiosity for exploring nature as well as their ability of socialization with other kids and adults. Unlike what the toy industry offers today, Veggies stands out for being a toy that does not reinforce gender stereotypes. Also, this set was designed to promote suitable and engaging play for children at a very wide and non-conventional range of age.
Dimensions & Packaging: Carrot toy dimensions: D 60 mm x H 155 mm
Beet toy dimensions: D 80 mm x H 105 mm
Onion toy dimensions: D 80 mm x H 80 mm
Potato toy dimensions: L 90 mm x W 70 mm x H 105 mm
Carrot foliage part: L 70 mm x W 12 mm x H 135 mm
Beet foliage part: L 80 mm x W 12 mm x H 135 mm
Onion foliage part: L 110 mm x W 12 mm x H 135 mm
Potato foliage part: L 110 mm x W 12 mm x H 135 mm
Children-size shovel handle: L 135 mm x W 38 mm x H38 mm
Adult-size shovel handle: L 185 mm x W 40 mm x H 40 mm
Shovel heads: L 72 mm x W 40 mm x H 125 mm
Tags: veggies, toy, outdoor, kids, emotional design, product design
Production Technology: The test prototype was 3D printed in PLA. After smoothing the plastic surface, the set was painted on the desired colors. Considering a more sustainable solution for the real product, the parts would be made of disposable plastic, grounded into grains and poured inside molds for the injection process. This process allows a mix of different plastics at the same time (polypropylene, PET, nylon, among others), as well as the addition of color pigments, and resistance and durability additives.
Design Challenge: The biggest challenge of this project was to develop a product that was resistant enough for the external environment conditions. The toy would be exposed to elements such as water, sand and earth, so choosing the right materials and fabrication process was key for the success of this project. In addition, children are unpredictable, so it was also important to study toy safety legislation in order to come up with a product that was safe for kids to create their own way to play.
Research: Veggies was based on a research about children's development. Data from toy manufactures, experts and doctors was collected to know what kind of play, activity and challenges were appropriate for each age. This information led the development of concepts that promote engaging play experiences. Studies related emotional design were also important on the development of the user experience. This project demanded questionnaires and interviews with 30 potential users/consumers for better understanding of the market segment and competitive price points. Veggies was tested in field with a 2-year old child in order to validate the final design in real conditions. Beside the fun experience, the toy surprisedly engage the toddler on learning the vegetable related vocabulary, activity that was not expected during the design development process.
Inspiration: The inspiration for this outdoor toy came from the need to reconnect families from the urban centers to the natural landscapes of their own cities. Through this analog and simple experience, Veggies also promotes creative play and safe family environments where children feel comfortable of sharing experiences with their relatives. In addition, this set of toys aims to teach children how to take care of their own food, encouraging the new generations to build a more sustainable living future.
Project Duration: The project started in August 2017 and finished in November 2017 at Universidade Federal Fluminense in Niterói, RJ - Brazil.
Operation Flow: The standard set has 4 toy vegetables (carrot, beet, onion and potato) and 2 shovels (one kids-size, one adult-size) with 3 different interchangeable heads. The vegetables are split in two pieces, so children can add small stones and shells and have a sensorial play with sound and vibration. In addition, the foliage parts are interchangeable, promoting different configurations for the vegetables. The set also allows hide and seek play as well as make-believe, since the child can bury/dig up the toy vegetables in the sand/earth.
Image Credits: Image #1: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #2: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #3: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #4: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.
Image #5: Photographer Tatiana Ferrucio Ferreira, Veggies photoshoot, 2017.