철 그래픽 · 2020

Antme 기업 아이덴티티

by Donggyun Kang

A' Design Award 철상 2020 in 그래픽
CLIENT: Ant:me
Estimated Number of Design Views: 14,445
Verification code 6CD8694674 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Antme 기업 아이덴티티

Antme는 반려견 의류를 디자인하고 판매하며 반려인과 반려견을 위한 클래스를 제공하는 브랜드를 위해 개발된 기업 아이덴티티 프로그램이다. 로고는 원으로 표현한 사람과 개를 결합해 사람과 반려견 사이의 유대감을 드러낸다. 이 모티프를 반복하고 조합하여 다양한 형태로 확장되는 패턴을 구축하였다. 패턴은 제품 패키지, 사무용품, 온라인 미디어에 적용된다. 이 아이덴티티는 브랜드의 전문성과 함께 친근한 성격을 전달하는 것을 목표로 한다.

About the A' Design Award 철상

Antme 기업 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Antme 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Antme 기업 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Press Kit

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.